Roofing companies often experience frequent famine and feast cycles, and the burnout during the spring and autumn seasons can hit as severely as the lack of business during off-season months. The only way out of this dilemma is to have a pipeline continually filling with leads throughout the year. In this article, we will share several tips that will help you build your own lead generation machine and help you get clients regularly.

Understand Your Buyer’s Persona

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So, create a mental picture of your ideal buyer by answering the question “Who would like to order your services?” In marketing jargon, this exercise is known as creating a buyer’s persona and these personas have helped brands generate incredible levels of revenue.

Know Their Pain Points

After zeroing in on your ideal client, the next step is to understand their pain points so you can properly market to them. Just keep in mind that today’s buyers have an ocean of knowledge readily accessible to them. It’s important that they get more than just good information from you as what they ultimately want is superior customer service. Give them a solid set of reasons to believe you can give it to them.

Research the Competition and Identify Your Main USP

In addition to researching your ideal clients, you will also need to carefully study your competition so you can differentiate your roofing company from the crowd. Your unique selling proposition (USP) needs to make you stand out from everyone else and immediately appeal to your target client base.

Leverage Content Creation and Promote Effectively

Once you have followed the above steps, now it’s time to explain your USP and value proposition to the intended audience by using engaging content. You’ll need to craft appealing content that will explain how your roofing services are going to solve the problems faced by your prospective clients.

While most businesses nowadays realize the importance of content creation, social media, etc., only a fraction have realized that content is of no use if it’s not promoted to the target client base. As part of the buyer persona exercise, you’ll also need to identify the advertising mediums that are most frequently used by your client base. For homeowners looking to replace roofs, Instagram or Facebook might be the ideal medium, but if you work with large businesses then LinkedIn might prove to be of better value as it’s being used by decision-makers and C-suite executives.

Prep Prospects for the Ultimate Conversion

You will need to understand a buyer’s journey from the top of the sales funnel (attracting visitors) to the bottom (turning them into a paying customer). As you move through the stages of getting contract information, presenting helpful material, answering questions and handling objections, you will want a plan to drip-feed information to the prospective buyer with content designed for that specific stage.

Build New Partnerships

You can build new partnerships with other businesses in related industries such as real estate developers, real estate agents, property managers and commercial electricians who often deal with buyers dealing in commercial buildings. These new relationships can lead to a stable supply of qualified leads that will help you break the feast and famine cycle.

Word-of-Mouth Marketing

It’s rightfully said that word-of-mouth marketing is the best form of marketing. It has always been this way. In the digital age, this means customers trust testimonials and online reviews more than any content produced or commissioned by you. You can ask your past customers to review you on Google, Facebook or any other channel of your choice. Few people realize how effective it can be. How many reviews do you have posted online?

Conclusion

Generating leads on a constant basis requires constant effort. This should be expected. However, by following the tips mentioned above, you can turbocharge your own lead generation machine that’ll not only generate regular business for you but will also help you scale in revenue and profitability.

First, you should anticipate that the roofing company will want to conduct an inspection.  It is unfair to expect any form of estimate without allowing for time and opportunity to assess your current roof situation.  Some roofing contractors may choose to conduct their inspection either on the roof or via drones.

Second, give the contractor some time to prepare that estimate.  There are some contractors who are comfortable doing an “on the spot” quote, but others want to take the time to ensure it is a complete and full estimate.  You wouldn’t commit to an important project without doing your due diligence, would you?  Consider granting your commercial roofing contractor the same respect and understanding.

Part of the pre-estimate process frequently deals with discussing the type of system you are considering.  Not all roofs are appropriate for all systems nor do all commercial roofing professionals work with all types of potential roofing systems.  Sit down with the contractor and discuss your business goals as a part of this process.  Identify if your goals include energy efficiency, chemical resistance, improved longevity, or cool roof technology integration.  This information assists the contractor in determining the BEST system for both your building and your business.

Elements of a Commercial Roofing Estimate

Every contractor is different, so we’ve put together an overview of various elements you should look for in your commercial roofing estimate.

Materials:  Exactly what type of materials, including manufacturer, is the contractor planning to use?  Like cars, there is a wide variety in quality and cost between different manufacturers.  A good commercial contractor may even prepare you options between XYZ and ABC manufacturers on the same type of roofing system.

Labor.  Some contractors choose to include the cost of labor within the materials portion while others choose to make this a separate line item.  There is nothing wrong with either method.

Protection.  Again, some contractors include the cost involved in protecting your property and business from damage within their overall cost projection.  Other contractors choose to show this as a separate line item on their estimate.  Either is fine, but it is important that you clarify the steps that will be taken to protect your existing business while that roof is being replaced.

Warranty.  This area is important.  Your estimate should include a written outline of the warranty offered, both in terms of materials and labor.  You should anticipate paying more for a really great long-term warranty that includes ongoing maintenance.  Think of it as insurance for that roofing investment.

Timeline.  Your estimate should include the timeframe anticipated to complete the job.  Please notice the word “anticipated”.  Like every other business, there are times when the unexpected occurs.  Roofing contractors are subject to the vagaries of weather or supply chain interruptions to a greater extent than many other industries.  That timeframe is an estimate based on past experience.

Payment Due Dates.  Many large projects allow for payments to be made through the project completion.  If that is the case with your commercial roofing project, your estimate should include the exact date each payment is due, along with terms for noncompliance by either party.

Elements that Affect Your Replacement Costs

There are many elements that go into determining the cost of replacing a commercial roof.  Each is considered and calculated into that final estimate you will receive.

Size.  This is pretty obvious.  The size of your roof is a HUGE consideration in the overall replacement project.  Not only in materials and labor, but additional considerations such as debris removal, movement of materials over the scope of the project and even increased safety considerations all can play a part.

System.  Different roofing systems have different costs.  That is also pretty straightforward.  If you and your contractor determine your roof is best suited for a PVC system, you will pay more than if it is determined that shingles will work better.  Why?  Because PVC costs more than shingles.

Roof Style.  This one may come as a surprise, but roofs with multiple peaks and valleys will generally cost more per square foot than flat roofs.  Why?  A good part of it is due to increased labor costs as those steep angles require more time and more protective equipment than an open flat roof.

Roof Access.  If your contractor is going to have to hire a crane to get materials and personnel up 10 stories, it is going to cost more than if they have to move those same items up 1 story.

The bottom line is there are a LOT of considerations that go into a good commercial roofing estimate.  That is the best reason to work with a qualified, reputable, professional commercial roofing company.  If you are looking for an estimate, feel free to contact the Choice Roof Contractor Group at (800) 670-5583 or complete the inquiry form and we will put you in touch with a roofing company in your area.

How is a roofing company supposed to make a living with these issues and uncertainties? Maybe by increasing another option – productivity.

Productivity is defined by how much is accomplished during a given time. The more tasks completed, the more productive you or your company are.  The more productive, the more profitable.

Ways to Increase Productivity

Regardless of how hard you work, there are only 24 hours in a day. Assuming you have any type of life or at least choose to sleep well, you are probably going to work no more than 12 of those hours. Making the most of that time is the key to increasing your productivity.

Software. Take advantage of software options to help reduce the amount of time you spend on various tasks. For example, if you aren’t using estimating software, you could be wasting hundreds of hours annually on mental mathematics. 

Another type of software you shouldn’t be without is a good CRM (customer relationship management). You can use this to not only track your customer base, but to trigger you for sending follow up sales email or even have them pre-written and ready to go. Though nothing beats the personal touch of a visit or phone call, by reducing that time to a fraction using automation, you can significantly increase your productivity.

Technology. Take advantage of modern technology to reduce the number of man-hours necessary to complete a task. If it takes 7 men 10 hours to lay and weld an area of roof, but a machine uses 1 man in 5 hours, that is a machine worth investing in.

Other examples include the use of drones and thermal imaging for roof inspections.  Not only safer for you and your employees, these technologies also look cool to your customer and at worse identifies those areas that requires a deeper hands-on inspection.

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Another example of better planning is having handout materials available to your team.  If your team is on a roof and can see other buildings clearly in need of repair or replacement, having handout materials available for them to stop in and offer can be the key to getting that next project scheduled without you having to do a big marketing campaign that costs a lot of money. Offering a monetary bonus to your installers in the event of a new project can’t hurt either!

Interns. In some areas of the country, local schools offer interns or job-placement programs for their seniors looking to move into a job after graduation. This is a great opportunity to get more hands on your projects without investing in additional employees.  It is also a truly irreplaceable way to assess skills if you may need additional help in the future.

Marketing. Many of you still do cold-call marketing. There is absolutely nothing wrong with it and, in the right hands, it is an effective way to drum up new business.  However, coupling that with a direct mail campaign, and using your CRM to generate email follow up automatically will dramatically increase the probability of a sale, without significantly increasing the time you spend.

For more ideas, reach out to the experts at Top Roof Marketing. They have worked with 300+ commercial roofing contractors and offer package options that will make your efforts more productive. Call today at 800-795-2187.

There are a number of reasons the commercial roofing market is currently down.

Supply Issues.  We are all well aware of the supply chain issues our industry is facing.  Unfortunately, it is not just our industry, but a vast part of the nation as a whole.  Supply issues lead directly to cash-flow issues, particularly with commercial businesses. This is completely outside the control any of us have, and we will simply have to let the issue run its course.

Economic Concern.  Business owners throughout the country are aware of the fluctuations of the economy.  There is an extremely high level of uncertainty about the direction the economy will be moving over the next year or two.  This leads many owners to a decision to hold on to capital and reduces investment in improvements.

Small Business Decline.  As many as 1/3 of all small businesses have closed since the beginning of the pandemic.  Whether a temporary closure due to financial hardship or a permanent loss, the fact remains there are fewer commercial businesses out there.  Fewer businesses clearly mean fewer opportunities for the commercial roofing industry.  A recent study found up to 57% of small businesses still in existence could permanently close due to the Delta Strain resurgence.

Demand.  Years 2018-2019 saw an unprecedented number of commercial roofs replaced or restored.  This high level of work during that timeframe means all those roofs are not in need of service at this time.  This also reduces opportunities for the industry right now.

Ways to Keep Financially Afloat

In spite of all the doom and gloom, one of the strongest assets the commercial roofing industry has is the NEED for roofs.  Every home, business, industrial complex or building of any type requires a roof.  Those roofs must be installed, maintained, repaired and protected.  As a result, we have a built-in bumper against the issues that may plague other, less critical, industries. It’s only a matter of time until service is REQUIRED.

To weather the existing storm requires a re-evaluation of direction, both for your company overall as well as your marketing plan.

Here are a few ways you may consider keeping the income streams flowing in.

Residential.  Yep, we went there.  While the commercial marketplace is staggering, the residential market continues to jump.  With significantly more pent-up demand, a much larger potential client base and the unfortunate recent catastrophic storm events hitting regions of the country, residential roofing may be a direction to move, at least temporarily.

Most commercial roofing contractors began as residential roofers, so the learning curve really isn’t an issue.  The equipment needs are reduced as well, plus the timeframes for roofing materials are not as long as those in the commercial roofing arena.

Diversification is key in many industries, and it may be time to consider diversification in your own roofing business.

Niche Specialization.  Fancy words, but basically, we are talking about finding a specific area and focus your primary attention on that.  For example, if you live in the desert Southwest, combining solar power with roofing services may be a key niche in your area to consider.  Another option might be a heavy promotion of wind-resistant systems in an area recently hit with a lot of storm damage.

This step requires some research on your behalf into your local market.  The most important thing in niche specialization is a true understanding of what needs exist that aren’t being met, then finding a way to meet those needs effectively.

Those companies that meet unmet needs quickly and effectively are the companies that will not only weather the existing storm, but will actually grow and benefit from the situation.  Reduced competition helps ensure more opportunity for you to actually get the project, though there may be fewer projects available.

Marketing.  It is a natural tendency for business owners to pull back on marketing as “unnecessary” when faced with an uncertain time.  Consider this…if your competition is pulling back but you aren’t, which business will reap the benefit when an influx of roofing opportunities come up?

The difference is you need to carefully target your marketing.  Rather than a “here we are” approach, it is crucial your marketing sets you apart from your competition and truly addresses why you are the best choice.

Additionally, if you are expanding your services (such as pursuing residential options) or moving into a more specialized area, your marketing campaign truly needs to focus on those areas.  You want to shout it from the rooftops (so to speak), so anyone potentially interested in those services knows you are offering them.

A few inexpensive ways to increase marketing include:

• Increase the number of blogs or posts you put on your website or social media. If you aren’t a blogger, look through some of the blogs on the Choice Roof Contractor Group and upload to your own social media. You definitely want to show strong activity on social networking platforms. It will instill confidence when building owners research your company.
• Offer a “special” on certain services and promote the heck out of it via an email blast. If you aren’t certain how to do this, reach out to us. We have plenty of tips for you.
• Offer a discounted rate to referred customers and a thank you incentive to referrers. This can be promoted through your website, with 1-page flyers or with a mail campaign.  Give us a call for more ideas.
• Print up some flyers and place them strategically in your area. Quality truly counts when it comes to your flyers.  They will directly reflect on the perception of your business. Don’t take the cheap home-made route.

The good news is the commercial roofing arena is expected to improve drastically in the near term, assuming no additional pandemic issues arise.  Positioning yourself and your business to not only get through this time but be prepared for the upswing is the hallmark of a great businessman.

What is Causing the Material Shortage?

You are probably as tired of these words as we are, but the primary answer is Covid-19. The pandemic, regardless of how you may personally stand politically, caused a widespread shut-down of our economy. Unfortunately, that shut-down included not only the manufacture of the materials we utilize daily in our industry, but also the production and distribution of the raw materials necessary to manufacture them. This double-whammy is the root of our existing situation.

Another side-effect of the pandemic is the pent-up demand. During the 2020 shutdown, many businesses, as well as citizens, chose to let their roof situation wait, rather than address it immediately. No doubt your bottom line reflected that decision. Now, with things getting back to a more normal level, there is a huge pent-up demand for roofing services. Again, we doubt this is any surprise to you. However, when you couple increased demand with decreased supply availability, we are seeing unprecedented price increases and wait times industry-wide.

A secondary issue is the unusual level of storms in certain regions of the country. Whether your region is facing more rain than usual or stronger storm intensity, usual weather patterns have increased roofing service demand beyond the norm.

Another, less recognized issue, is labor. We are all familiar with the shortage of applicants (qualified or not) we are facing for our own industry. However, we are not alone. Labor shortages are rampant in many of the industries we rely on. Distribution, for example, has been hard hit by a lack of laborers, truck drivers, delivery personnel and so forth. All of the labor shortage compounds an already bad situation.

What To Do?

Well, unless you have the ability to manufacture your own materials, your company is stuck with having the manage

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Management of Expectations. As Americans, we aren’t very good at waiting. Unfortunately, that is what we have to teach our customers to expect at this time. Clear communication of wait times, with an explanation that those are also subject to change, will at least keep your customer from feeling lied to or betrayed when that roof project takes longer than anticipated.

Research. Perhaps you don’t care for the concept but doing some research into alternative options may help reduce the wait. At the very least, knowing the available options and providing more information to your customers shows you are on top of the situation and underscores your level of professionalism in their eyes.

Plan Ahead. If you frequently use the same basic materials on jobs, such as specific fasteners or a preferred type of adhesive, order a little extra with each job and try to keep them on hand. We aren’t advocating hoarding but having a few extras could be the difference between finishing the job on-time or not.

Cooperation. Working together with your “competition” may be key to saving you both. Try to develop a team mentality with some of your colleagues and, should either of you be in a situation where material help is needed, perhaps the opportunity to share resources will arise.

This “team” mentality is what Choice Roof Contractor Group is all about. Sharing knowledge, experience, strengths and resources in an effort to improve our industry and provide building owners with noteworthy professionalism and quality.

If that is the sort of organization you want your company involved with, or if you would like more information on joining us, please call 800-670-5583 or reach out to us on the contact page.

The Top 5 List

Commercial building owners have a focus that is completely different than a residential homeowner.  They are business-people, first and foremost.  To get their attention, get their jobs, and keep them as ongoing clients, you must direct your marketing and your conversations toward that focus.

Value.  Homeowners tend to worry about budget and cost.  A business owner, however, is more focused on the overall value.  They are much less concerned about the size of the initial investment if you can show them how it will outperform, outlast or in some other way be more beneficial over time.

When making your proposal, show the cost/benefit analysis for the various solutions you may be suggesting.  If you’re suggesting a coating or single-ply option, include information on potential cost savings on labor installation, cost savings on utility bills as a result of lower cooling costs and, where appropriate, information on potential tax credits.  All of these add value to the installation and makes the decision-process easier.

Follow through.  As a business owner, which would you prefer to work with… the person that promises the moon, but fails to deliver; or the person, even if more expensive, that always gives you everything they promised?  Now, which kind of roofing contractor are you?

Commercial business owners are keenly aware of companies that fail to deliver on their promises.  Though you may be able to get that initial job, you will quickly find others getting future jobs from your clients if you are failing to follow through on your work or job quality.

Organization.  Your potential client is running a business.  They don’t want to have to be involved in running yours as well.  The contractor that is well organized, able to set up independently and complete the job without interrupting the business owner unnecessarily is one that is a winner in that customer’s mind.

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Clean up.  Seems like a trivial matter, but this is their business we are talking about.  Ensure that the entire area around the site is kept clear of debris on a regular basis, and that after completion clean-up is thorough.

Paying attention to this level of detail reinforces your professionalism and underlines the level of respect you are showing to that commercial building owner and his/her tenants.  Though it may never be said, failure to do these things will definitely be noted and will weight heavily against any further, future projects they may have.

Communication.  The commercial business owner or property manager has a lot going on.  Clear communication, whether in the form of an email, phone call or text, goes a long way.

Materials didn’t arrive on time?  They’ve been there.  Send an email, detailing that the shipment is expected on XYZ date. Clearly state if this is going to impact completion dates or anticipated scheduling, then, if possible, offer any options that may work for them.  This is not an unnecessary interruption for your customer, rather it is an important communication as it directly impacts the promises you made and the schedule he/she may have in place.

If you think about it for a minute, this probably sounds a lot like the kind of person you want to work with.  If you take the time to consider what type of person you would want to work with in YOUR business, you will have a better handle on what commercial clients want.

If you are looking for more information, have suggestions or questions, or are interested in joining our group of industry professionals, please call us at 800-670-5583 or reach out to us on the contact page.

Direct Mail

The Internet has greatly changed the world of marketing, but there’s still much to be said for direct mail advertising rather than merely sending out literature. Research has indicated that direct mail can more effectively connect contractors with potential customers and prompt a higher response rate than many other forms of advertisement.

The reason direct mail is so effective is because it can be specifically targeted. You can select the businesses and companies you wish to send materials to by purchasing leads through mailing list distributors to get your message to the right potential clients (and avoid spending money on ones likely to never respond or don’t have a big enough roof). This can be done relatively quickly to generate high-quality leads whenever your business needs a shot in the arm.

Did “Junk mail” not work for you in the past? You’re probably missing a good offer, using a poorly tested design, targeting the wrong businesses, and/or have a website showing far too much residential. Direct mail advertising has been a consistent winner for most of the contractors in our group, but only when done correctly.

SEO (Ranking Higher in Google)

Search engine optimization (more commonly known as “SEO”) is key for driving traffic to your website and getting your message in front of the right potential clients when they need service most.

Today, the majority of purchasing decisions are influenced by the Internet. When a business is seeking a commercial roofing contractor, one of the first places they will look is online via a search engine like Google or Bing. If your website is “optimized” to get top listings on these search engines for many different keywords, you will generate considerably more leads.

In addition to the information your website contains, being active on social media will help your search result rankings and improve your overall online presence. Regularly publishing content on Google+, Facebook, etc. will help increase your rankings and get you more business.

Door Knocking

Yes, door knocking works in commercial and it definitely deserves to be on this list. It doesn’t cost much more than your time and can work extremely well when done right. With the right approach, literature, clothing (hint: NOT dress pants and a button-down shirt), and smile you can walk plenty of roofs.

Carl Humes, one of our endorsed members in Texas, had a lot of residential door knocking experience prior to joining our group. When there weren’t any fresh storms earlier this year, he worked on perfecting his commercial door knocking strategy. A lot of things he was told by others simply didn’t work. To hear his best tips, listen to the Cold Calling Group Call he hosted.

Member of Commercial Contractors Association

Belonging to a reputable nationwide contractors association like the Choice Roof Contractor Group will also greatly help you get quality sales leads.

Because of this group’s respected reputation and online presence, companies come to us to find roofing contractors in their regions through our website, which means our endorsed members get high-quality referrals. In 2016 alone, our site generated about 300 leads.

Partner relationships to generate additional marketing leads is also very helpful. For instance, our group of contractors has a special relationship with Top Roof Marketing. They enjoy the benefits of access to this firm’s professional marketing services, which are specifically focused on advertising campaigns for commercial roof contractors. Services include high-quality print materials, professionally constructed websites, both direct-mail and email marketing campaigns, SEO, public relations services, and social media marketing.

Information about joining the Choice Roof Contract Group can be found on our Contractor’s Network page.

Closing is Crucial!

• Do your handouts show your main focus is on commercial? How about the website?
• Do you have the right training and credibility to earn a building owner’s trust?
• Will someone knowledgeable help you if you come across something new?
• What will your prospects see if they type your business name online?

These are just a few of the top things to consider. Our group helps contractors with all these things including presentations, photo books, ongoing support from commercial veterans, group calls about specific marketing approaches, and trusted references.

Get on the Fast Track to a Successful Business

If you’re looking for help to generate and close commercial roofing leads, the experts at Choice Roof Contractor Group are here to help you! Becoming an endorsed member includes many valuable advantages, such as:

• Professional marketing services specifically tailored for the commercial roofing business.
• Sales leads through an SEO-optimized Web presence.
• Association with a longstanding organization that boasts nationwide credibility.
• Life time mentorship with other professional roofing contractors throughout the U.S.
• Expert sales coaching.
• Discounted pricing on top-quality roofing products.
• Access to our robust media gallery for your marketing efforts.

Visit our Contractor’s Network page or contact us today to learn more about the business-bolstering benefits of becoming one of our respected members!

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10 Complete Steps Developed by Members

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If you’d like to take your company to a new level, consider Choice Roof Contractor Group. In our group, we take a team approach. By working together, we can achieve far more than we could alone. And if you’re interested in learning from others or even sharing your experience with other roofers while benefiting from their success, you can too.

Why Become a Part of Our Group?

Our group of roofers offer many business-building benefits which simply aren’t found anywhere else:

• Proven growth strategies – Over the years, our members have learned what works and what doesn’t. We share these growth insights and strategies with each other. Whether it’s at a workshop event, our private online group, or over the phone, this is a great way to learn what actually works from contractors with years in the business.

• Additional credibility – Company credentials are important in the commercial market. You’ll be part of a group of commercial roofing experts – roofers who are committed to quality service and workmanship. It’s an expression of your commitment to a building owner’s needs. Our members, together, also have a very large knowledge base. As a result, you can bolster a prospect’s confidence in the fact you have answers to whatever they need.

• Commercial roofing lead prospects – Another benefit is our group’s commercial roofing lead generation. When they need service, building owners, property management groups, facility managers, and other individuals often go online and request service from a group member. Qualified roofers are then given their information so they can meet their needs.

• Ongoing support and fellowship – Even though we’re nationwide, we all stay connected and get together often. We’re all committed to helping each other succeed. If you have a question about a roofing application, a product, or your business, answers are only a contact away. Because we’re successful when you’re successful, this support and brotherhood is ongoing for the life of your membership.

• Higher closure rates – Aside from growth strategies, we share trade secrets, effective marketing tips, and proven strategies for closing sales. Our group members focus on providing building owners with peace of mind over their roofing needs. This shared philosophy helps demonstrate to customers the value of your services and solutions. As a member, you’ll also get access to compelling sales materials, presentations, and other aids.

• Nationwide reputation – As a whole, group members have serviced the needs of many major companies and national franchises. Because of their stalwart record, Choice Roof Contractor Group has a nationwide reputation for excellence. Qualified roofers can use this means to strengthen their own competitiveness.

• Recurring income opportunities – Our group offers many ways to accelerate growth in the commercial roofing industry. You can also prepare for the future by building a residual income source. It grows as you help other roofers be successful with our group support. There aren’t any caps on this income source potential, either! Many experienced roofers in our group are actively involved with this and are benefiting as a result.

What are Some Achievements?

• 16-year roofing veteran has achieved 200% growth since he joined group (400,000 sq. ft. vs. 200,000 sq. ft. last year)
• 20+ year construction professional has many opportunities, including restoring a 200,000 sq. ft. roof on a local Wal-Mart
• Same individual won bid for project with multi-billion dollar company within months of joining; closing on many bids at present
• Successful businessman-turned-contractor was given confirmation on 100,000 sq. ft. roof; has prospects for other big projects
• Commercial roofer has 400% increase in sales in one year – mostly due to shared marketing strategies
• 15-year roofer says with group’s unparalleled support, business growth potential looks great for future; unlike any support he’s ever had before

Interested in Taking the Next Step?

Do you have any questions? One of our members would be glad to discuss how our group can help elevate your company to new heights. Don’t hesitate: call us at (800) 670-5583 for more information and see if joining is the right thing for you. We’ll be happy to share how other members are benefiting and answer any inquiries you have.

• Experience in commercial roofing sales
• Level of sales & technical knowledge
• A demonstrable record of sales success
• Salesperson’s capacity for offering solutions
• The extent and development of the salesperson’s network contacts
• What location the roofing company is in
• Where the salesperson will be operating out of
• If the salesperson will be provided leads

Commercial roofing sales positions often include a base salary and a commission structure. Depending on the salesperson’s credentials, base salary can start at $35,000-40,000 and up. There are often opportunities for additional earnings potential on top of base salary. Many industrial and commercial roofing companies operate on a commission structure based on job profits, with bonus opportunities available.

What are the Downsides of Usual Commercial Roofing Sales Salary Jobs?

What’s the catch with commercial roofing salesperson opportunities today? There are a few factors to consider:

• Longer sales cycles – The industrial and commercial roofing markets have longer sales cycles. It simply takes longer to close on jobs. However, the wait is well worth it.

• Additional income potential can be capped – In theory, the opportunities for earning additional commission-based income in commercial roofing sales are limitless. However, in reality a salesperson have a cap on their earning potential. Commission earnings are tied to each roofing project that is sold – only so many can be sold in a week and they don’t offer recurring or ongoing residual income opportunities.

• Lack of independence – Sure, commercial roofing sales positions can offer six-figure salaries. But it takes a lot of legwork plus many hours of traveling to maintain that income level. Wouldn’t it be nice to have the potential for a six-figure salary or greater, but with greater independence and the capacity for growing your income at your leisure?

• Monetizing your knowledge – Over time, as a commercial roofing salesperson increases their knowledge of roofing and waterproofing, their value goes up. But their earnings potential can be limited by the factors mentioned above. There are only so many hours in a week.

What if there were something more?

Another Commercial Roofing Sales Opportunity

At Choice Roof Contractor Group, we offer a unique opportunity in the $5.3 billion commercial roofing industry. Via our relationship with Conklin, commercial roofing salespeople and installers have the ability to earn a lifelong, residual income with no cap. Because our contractor network is expanding its nationwide footprint, our group is looking for the following partners:

• Commercial roofing salespeople with applicator experience in fluid applied roofing systems
• Experienced contractors who are interested in showing newer roofers the ropes – and greatly increasing their retirement income from these roofers’ success
• Enterprising project managers or professionals interested in expanding our network’s nationwide presence with quality products & a dedicated service mission

You don’t have to settle for the lack of job security, earnings limitations, and other hassles of a commercial roofing sales position. With our nationwide network, there are no limits on what can be brought in.

Why Choice Roof Contractor Group?

Here’s the opportunity. You can build a network of roofers with our platform (which attracts contractors and makes them more successful with lead generation and many other benefits) and earn 5-8% residual commissions and bonuses. Because these are commissions off ongoing product purchases, it opens up potential for recurring revenue coming in. Unlike a traditional sales job, it isn’t a matter of going from selling one roof to the next.

Contractors are incentivized to use premium products from Conklin, a product manufacturer with a 35+ year record in the fluid applied roofing marketplace. There are a complete range of exclusive member benefits, including:

• Roofing lead generation program
• Dedicated, full-service marketing support
• Complete roofing training, resources, and mentorship support
• Increased job prospects with nationwide partners & connections
• Increased competitiveness with our nationwide reputation
• Best discount pricing on high-grade roofing materials
• And more!

As an advocate of our group, you can build a substantial, residual income all while strengthening the competitive edge of your network with our help. Qualified individuals with commercial roofing companies of their own also receive the full backing of our network and the best roofing leads – for instance, they’ve received roof service requests as big as 150,000-300,000 square feet.

With this model in Conklin, individuals have been seen to be making $200,000 or even more a year. Also, we can help you get connected with prospects. We receive almost daily requests for information from interested contractors.

If you’re interested in being a part of our program, give us a call at (800) 670-5583.

But while this industry opens up some great possibilities, mastering commercial roofing sales can be another matter. It comes with its own unique challenges. For one, commercial roof projects mean big expenses for building owners. And because commercial roofing work has such big cost factors, decision-making can be long and drawn-out. This can make getting lucrative commercial roofing jobs, or even being successful in a sales role, a long road.

What’s the Answer?

An effective commercial roofing sales training program led by commercial roofing salesman and business owners is the best way to get a head start. It will make you aware of the dynamics in commercial roofing sales and how to overcome them. It will also equip you with valuable sales know-how and tips from experienced professionals. An effective program will also give you access to helpful resources once the training is over.

At Choice Roof Contractor Group, we offer far more than just sales training. Our network connects people to opportunities where they can earn 5-8% base commissions off roofing product purchases (which is their reward for helping contractors land commercial roofing projects with all the group benefits we offer). And with the average, full-time applicator purchasing as much as $100,000-$300,000+ yearly, the chances for a strong residual income can add up.

On top of sales training, we can help you get more jobs with assistance from highly skilled commercial roofing experts. They’ll be available for any question or concern. It doesn’t matter – as part of the group, you can reach out through text, email, pictures, video, social media, or other avenues for help when you need it most. They’ve even come on-site to help with those first few jobs or sales bids, as one of them recently did on a 400,000+ square foot roof.

And whether you’re a salesperson looking for a new opportunity or a contractor looking to strengthen your bottom line – we’ll help you from the get-go.

How We Help Sales Professionals and Businesses Grow Quickly

People have taken our sales tips and completely transformed their roofing companies. Contractors have even added six-figure revenue streams to their bottom line as early as their second year of using the products we represent from Conklin. And we provide these exclusive, proven, insider tricks-of-the-trade to you complete with a dinner featuring some of the best steak in all of Kansas City.

Here’s a rundown of what you can expect to get at this sales training session:

• A proven roadmap for business development and attaining success
• Knowledge of how to outshine experienced competitors, even when you’re new
• Insider marketing tips from veteran contractors with years of direct product experience
• A comprehensive overview of what you need for success — advertising, professional imaging, sales calls techniques, payment scheduling, and more
• The equipment and tools you need for best results
• Examples of professional-looking proposals that really impress customer prospects
• Real-world stories of these principles and tips in action – and why they’re effective

After this roofing sales training, if you’re a contractor, we come behind you with our lifetime contractor support program. You’ll have ongoing access to roofing experts who’ve built up memorable stories in their own right – like when one of our Senior Mentors achieved $1.3 million in commercial roofing sales in his first 18 months of business.

In short, once you’ve turned to our group for support, we’re behind you 100%. And with our full slew of exclusive member benefits, salespeople have a unique opportunity to build up a strong, residual income for retirement.

How Do I Take Advantage of This?

If you’re a contractor or salesperson who’s looking for a change, you don’t have to wait. Give us a call today at (800) 670-5583 to register for the next training.

We’re here to help you fully take advantage of the growth opportunities in commercial roofing. Don’t hesitate to reach out, and while you’re at it, ask how contractors are benefiting from the way we share our knowledge and best tips with each other, as well!