Starting a Commercial Roofing Business | Choice Roof Contractors | Commercial Roofing Services https://www.choiceroofcontractors.com Nationwide Commercial Roofing Network Sat, 21 Dec 2024 15:16:16 +0000 en-US hourly 1 https://www.choiceroofcontractors.com/wp-content/uploads/2020/11/cropped-favicon-32x32.png Starting a Commercial Roofing Business | Choice Roof Contractors | Commercial Roofing Services https://www.choiceroofcontractors.com 32 32 Critical Tools for Commercial Roofing Contractors https://www.choiceroofcontractors.com/critical-tools-for-commercial-roofing-contractors/ Sat, 21 Dec 2024 15:09:49 +0000 https://www.choiceroofcontractors.com/?p=13976 A commercial roofer needs to be always prepared with all the necessary tools to deal with the myriad of roofing problems that he may have to deal with on short notice.

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Running a successful commercial roofing company requires exceptional skill, hard work, and ingenuity. It is accepted wisdom that no commercial roofing contractor can succeed long term without these attributes. Once you have these, the next most important thing is that you have the tools to complete the jobs secured. We’ve compiled a list of critical tools that every commercial roofing contractor needs to have to perform his job quickly and professionally.

Roof Cutter

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Roof cutters, as the name says, are tools used to cut through flat roofs and are often essential for roof replacement and roof repair. Roof cutters are large tools fit with a gas-powered engine/motor and come with a strong blade that cuts through the flat roofs. They can significantly reduce the time you spend cutting and removing damaged roof areas.

These mechanical cutters allow you to cut large areas of roofing systems into more manageable smaller pieces. Most cutters come with single or double blades that can be easily adjusted to cut through just the roof membrane or all the way through the roof deck. The depth of the cutting blade(s) is usually modified through an adjustment screw.

You should also take basic precautions such as wearing eye protection safety shoes, ensuring that there’s no electrical conduit or wires in the vicinity of the cutter, and, most importantly, keep your hands and feet away from the cutter blade.

Mechanical Sweeper

Mechanical Sweepers are another must-have tool for any commercial roofing contractor. Mechanical sweepers, also known as power brooms, are specialized to remove all sorts of debris from the roof once a roofing project is finished.

These devices are also powered by gas engines and generally use a 5 to 10-HP engine that provides sufficient power to remove heavy pieces of debris such as large shingles, wood, or stones. Mechanical sweepers use wide poly coil brushes ranging from 36″ to 50″ or more. The wide-sized coils are enough to sweep large areas in a short amount of time.

A mechanical sweeper can weigh anywhere from 250 pounds to 350 pounds or more, depending on the size. Reducing the time required for cleaning is a significant advantage of mechanical sweepers, as they can reduce the time you spend spent on cleaning a large roof from hours to mere minutes. Another important benefit of these sweepers is that they can be used for a wide variety of tasks in addition to roofing.

Roof Measurement/Estimate Tools and Software

Measuring roof area and preparing an estimate are all essential activities for securing a roofing job, and these tasks consumed a lot of time in the pre-digital era. Thanks to apps and software available now, an incredible amount of time can be saved on measuring roofs and preparing an estimate.

Modern-day roof measurement tools can integrate high-resolution roof imagery, 3D models, and even your smartphone camera to measure the dimensions of a roof accurately. These tools also come with additional features such as precise measurement of the roof area in square feet, quick estimate preparation, material cost estimates, and labor cost estimates.

You can take precise measurements of roofs through such software and create a detailed quotation or estimate in a very short amount of time. These tools also often allow you to store past measurements in the cloud for easy access wherever you are.

CRM For Managing Contacts and Marketing

A commercial roofing contractor usually spends a lot of time managing leads, maintaining communication details, and keeping an eye on the ROI of marketing campaigns. A CRM or customer relationship management system can help you automate most of these tasks and free up a lot of valuable time that you can spend on other, more important tasks.

CRM software will not only help you keep an eye on leads but will allow you to manage the sales and marketing process from start to end. Today’s CRM systems can also be synced with other roofing tools and software, such as estimate preparation tools, further reducing the time that you spend on managing your business.

Some CRM software comes with in-built measurement functions and double as measurement/estimation tools, removing the need for using different software to manage your routine business processes. Some quite advanced CRMs allow you to control the whole process from the mobile apps that can be quickly installed on an Android smartphone or Apple’s iOS platform and give you the option to directly collect payments from customers online using a payment processor of your choice.

Drone/Infrared Imaging Tools

Roof inspections are becoming more crucial for many different types of roof repair, roof restoration, and roof installation projects. While manual roof inspection was the only option available to commercial roofing contractors in the good old days, now one can conduct a thorough roof inspection and complete an accurate estimate without ever having to set foot on a roof.

Drone and aerial imaging have made this possible and, in most cases, are better suited for quickly conducting a thorough roof inspection. Modern-day drones are equipped with high-resolution cameras that can perform as well as the human eye or even better in some cases with special lenses. Drones used for aerial inspection/imaging are also equipped with thermal sensors that create a detailed thermal image of a roof.

A thermal blueprint of a roof shows areas with differences in temperatures. This can help identify a leak or other sort of damage. Drones can also be used to create a detailed 3D model of a roof with precise measurements, and one can also compare the 2D or 3D model of the roof with thermal imagery to better understand the roof in question.

Due to their superb capabilities, drones and infrared/thermal imaging tools are a must-have for any commercial roofing contractor today. These tools not only reduce the time spent on roof inspections but are also quite cost-effective, as they can lead you to discover issues that are not easily noticeable, thanks to their thermal imaging capabilities.

Safety Equipment

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Like many other similar professions, roofing has its hazards, including falling from a roof, getting injured during roof repair, or falling debris. As such, the safety of roofers performing a roofing job must be paramount during any task. One can’t overemphasize the importance of using appropriate safety equipment while performing a roofing job.

A commercial roofing contractor needs not one but many pieces of safety equipment to protect against injuries. Harnesses and lanyards are crucial for preventing an accidental fall from the rooftop. Hard hats, safety glasses, steel-toed boots, heavy-duty gloves, face masks, knee pads, and safety vests protect against all sorts of hazards that a roofer faces daily.

A commercial roofing contractor is also required by law to wear safety equipment while doing a job. One must never perform a roofing job without the necessary safety equipment as this may lead to severe injuries in case of an accident, and performing a job without the appropriate roofing safety equipment may also affect compensation and insurance payments in case you get injured.

Conclusion

The above list is certainly not comprehensive as there are several other important tools that are a must-have for any serious commercial roofer. We’ve tried to include the ones that we thought are absolutely essential for a commercial roofing project. A commercial roofer needs to be always prepared with all the necessary tools to deal with the myriad of roofing problems that he may have to deal with on short notice.

For a list of general tools and equipment, visit our earlier blog: Roofing Tools and Equipment List

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What You Should Expect from a Commercial Roofing Estimate https://www.choiceroofcontractors.com/what-you-should-expect-from-a-commercial-roofing-estimate/ Sat, 02 Dec 2023 16:18:36 +0000 https://www.choiceroofcontractors.com/?p=13427 Knowing what to expect from a commercial roofing estimate is vital to ensure you get exactly what you expect and deserve. Learn what a GOOD estimate includes.

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Having a roof replaced on your commercial building can seem like a daunting task.  After all, you aren’t a roofer, you are a business person running whatever type of company that building protects.  How are you supposed to know if you are being treated fairly and if the estimate you are receiving is complete?

First, you should anticipate that the roofing company will want to conduct an inspection.  It is unfair to expect any form of estimate without allowing for time and opportunity to assess your current roof situation.  Some roofing contractors may choose to conduct their inspection either on the roof or via drones.

Second, give the contractor some time to prepare that estimate.  There are some contractors who are comfortable doing an “on the spot” quote, but others want to take the time to ensure it is a complete and full estimate.  You wouldn’t commit to an important project without doing your due diligence, would you?  Consider granting your commercial roofing contractor the same respect and understanding.

Part of the pre-estimate process frequently deals with discussing the type of system you are considering.  Not all roofs are appropriate for all systems nor do all commercial roofing professionals work with all types of potential roofing systems.  Sit down with the contractor and discuss your business goals as a part of this process.  Identify if your goals include energy efficiency, chemical resistance, improved longevity, or cool roof technology integration.  This information assists the contractor in determining the BEST system for both your building and your business.

Elements of a Commercial Roofing Estimate

Every contractor is different, so we’ve put together an overview of various elements you should look for in your commercial roofing estimate.

Materials:  Exactly what type of materials, including manufacturer, is the contractor planning to use?  Like cars, there is a wide variety in quality and cost between different manufacturers.  A good commercial contractor may even prepare you options between XYZ and ABC manufacturers on the same type of roofing system.

Labor.  Some contractors choose to include the cost of labor within the materials portion while others choose to make this a separate line item.  There is nothing wrong with either method.

Protection.  Again, some contractors include the cost involved in protecting your property and business from damage within their overall cost projection.  Other contractors choose to show this as a separate line item on their estimate.  Either is fine, but it is important that you clarify the steps that will be taken to protect your existing business while that roof is being replaced.

Warranty.  This area is important.  Your estimate should include a written outline of the warranty offered, both in terms of materials and labor.  You should anticipate paying more for a really great long-term warranty that includes ongoing maintenance.  Think of it as insurance for that roofing investment.

Timeline.  Your estimate should include the timeframe anticipated to complete the job.  Please notice the word “anticipated”.  Like every other business, there are times when the unexpected occurs.  Roofing contractors are subject to the vagaries of weather or supply chain interruptions to a greater extent than many other industries.  That timeframe is an estimate based on past experience.

Payment Due Dates.  Many large projects allow for payments to be made through the project completion.  If that is the case with your commercial roofing project, your estimate should include the exact date each payment is due, along with terms for noncompliance by either party.

Elements that Affect Your Replacement Costs

There are many elements that go into determining the cost of replacing a commercial roof.  Each is considered and calculated into that final estimate you will receive.

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Size.  This is pretty obvious.  The size of your roof is a HUGE consideration in the overall replacement project.  Not only in materials and labor, but additional considerations such as debris removal, movement of materials over the scope of the project and even increased safety considerations all can play a part.

System.  Different roofing systems have different costs.  That is also pretty straightforward.  If you and your contractor determine your roof is best suited for a PVC system, you will pay more than if it is determined that shingles will work better.  Why?  Because PVC costs more than shingles.

Roof Style.  This one may come as a surprise, but roofs with multiple peaks and valleys will generally cost more per square foot than flat roofs.  Why?  A good part of it is due to increased labor costs as those steep angles require more time and more protective equipment than an open flat roof.

Roof Access.  If your contractor is going to have to hire a crane to get materials and personnel up 10 stories, it is going to cost more than if they have to move those same items up 1 story.

The bottom line is there are a LOT of considerations that go into a good commercial roofing estimate.  That is the best reason to work with a qualified, reputable, professional commercial roofing company.  If you are looking for an estimate, feel free to contact the Choice Roof Contractor Group at (800) 670-5583 or complete the inquiry form and we will put you in touch with a roofing company in your area.

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Having a Commercial Roofing Safety Plan https://www.choiceroofcontractors.com/having-a-commercial-roofing-safety-plan/ Thu, 06 Jul 2023 23:45:03 +0000 https://www.choiceroofcontractors.com/?p=11605 The roofing industry is a lucrative industry, but without proper safety, you will set your company up to fail. Your employees are your greatest resource.

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When you established your company, you likely put together standard operating procedures. Among those should be an adequate safety plan. However, if you are new to the industry, you likely don’t know where to begin when it comes to creating a safety plan for your team, your crews, and your clients.

Where to Start

The roofing industry is a lucrative industry, but without proper safety, you will set your company up to fail. Your employees are your greatest resource. Without them, your company could not exist. This also goes for your clients, without them, you would be out of business sooner than you started. Your safety plan should focus on keeping both your employees and your clients safe.

To provide a safe work atmosphere for everyone, develop a safety plan that establishes policies and guidelines. Include workplace practices, safety equipment, personal protective equipment, hazard communication training, emergency, and any other procedure needed to maintain safety in your workplace.

It is also important that your safety plan comply with all federal, state, and local guidelines.

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Instead of having to reinvent the wheel, there are many resources that can provide you with a base safety plan that you can customize to your unique needs. Choice Roof Contractor Group provides a generic model that our members can customize based on their company and local requirements.

Follow OSHA Guidelines

It is well understood that OSHA is there to protect everyone. While some of their policies might seem nit-picky, each one was established for a reason.

Think of it like touching a hot stove. You know not to do it, but at some point as a child you had to be told NOT to do it. OSHA guidelines are created from the need that someone needed to be told. As you set up your company policies, it is recommended that you get to know the ins and outs of OSHA and what is expected from your company.

Here is a helpful breakdown: OSHA Commercial Roofing Regulations

Third-Party Safety Solutions

If this all seems overwhelming, you’re not alone. There are teams of people dedicated to providing contractors with safety solutions and assessments. We live in an age of technology, with information right at our fingertips. You can find safety trainings online or in person that go over fall protection, safety hazards, OSHA regulations, and more.

Safety Plan Goals

The goal of your safety plan is to eliminate injuries and health hazards. You must recognize that there are potential safety issues on each jobsite and provide your team with solutions to handle them with caution.

You should also understand the human component to safety. Most people feel invincible; until a safety event happens. Your team is likely to remember the detailed safety plan if you practice what you preach and preach often. This means having daily safety conversations, safety plans for each project, and leading your team by example.

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Material Shortage https://www.choiceroofcontractors.com/material-shortage/ Fri, 06 Aug 2021 16:17:16 +0000 https://www.choiceroofcontractors.com/?p=13389 We know it is not news to tell you that our industry is facing a crisis with the inability to get needed materials in a reasonable amount of time. Today, we’re going to do a deep dive into this dilemma. What is Causing the Material Shortage? You are probably as tired of these words as […]

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We know it is not news to tell you that our industry is facing a crisis with the inability to get needed materials in a reasonable amount of time. Today, we’re going to do a deep dive into this dilemma.

What is Causing the Material Shortage?

You are probably as tired of these words as we are, but the primary answer is Covid-19. The pandemic, regardless of how you may personally stand politically, caused a widespread shut-down of our economy. Unfortunately, that shut-down included not only the manufacture of the materials we utilize daily in our industry, but also the production and distribution of the raw materials necessary to manufacture them. This double-whammy is the root of our existing situation.

Another side-effect of the pandemic is the pent-up demand. During the 2020 shutdown, many businesses, as well as citizens, chose to let their roof situation wait, rather than address it immediately. No doubt your bottom line reflected that decision. Now, with things getting back to a more normal level, there is a huge pent-up demand for roofing services. Again, we doubt this is any surprise to you. However, when you couple increased demand with decreased supply availability, we are seeing unprecedented price increases and wait times industry-wide.

A secondary issue is the unusual level of storms in certain regions of the country. Whether your region is facing more rain than usual or stronger storm intensity, usual weather patterns have increased roofing service demand beyond the norm.

Another, less recognized issue, is labor. We are all familiar with the shortage of applicants (qualified or not) we are facing for our own industry. However, we are not alone. Labor shortages are rampant in many of the industries we rely on. Distribution, for example, has been hard hit by a lack of laborers, truck drivers, delivery personnel and so forth. All of the labor shortage compounds an already bad situation.

What To Do?

Well, unless you have the ability to manufacture your own materials, your company is stuck with having the manage

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the situation. If there is a positive side, your competition is facing the exact same situation. However, there are steps you can take to mitigate some of the resulting problems.

Management of Expectations. As Americans, we aren’t very good at waiting. Unfortunately, that is what we have to teach our customers to expect at this time. Clear communication of wait times, with an explanation that those are also subject to change, will at least keep your customer from feeling lied to or betrayed when that roof project takes longer than anticipated.

Research. Perhaps you don’t care for the concept but doing some research into alternative options may help reduce the wait. At the very least, knowing the available options and providing more information to your customers shows you are on top of the situation and underscores your level of professionalism in their eyes.

Plan Ahead. If you frequently use the same basic materials on jobs, such as specific fasteners or a preferred type of adhesive, order a little extra with each job and try to keep them on hand. We aren’t advocating hoarding but having a few extras could be the difference between finishing the job on-time or not.

Cooperation. Working together with your “competition” may be key to saving you both. Try to develop a team mentality with some of your colleagues and, should either of you be in a situation where material help is needed, perhaps the opportunity to share resources will arise.

This “team” mentality is what Choice Roof Contractor Group is all about. Sharing knowledge, experience, strengths and resources in an effort to improve our industry and provide building owners with noteworthy professionalism and quality.

If that is the sort of organization you want your company involved with, or if you would like more information on joining us, please call 800-670-5583 or reach out to us on the contact page.

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Keys to a Starting a Successful Commercial Roofing Company https://www.choiceroofcontractors.com/keys-to-a-starting-a-successful-commercial-roofing-company/ Sat, 08 Feb 2020 20:12:18 +0000 https://www.choiceroofcontractors.com/?p=11522 There is no time like the present to break into the commercial roofing market. The economy is booming, business owners are continuing to look for trusted contractors, and no matter what happens to the economy in the future, roofs still must perform. The most important aspect of your roofing company will begin with sales. To […]

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There is no time like the present to break into the commercial roofing market. The economy is booming, business owners are continuing to look for trusted contractors, and no matter what happens to the economy in the future, roofs still must perform.

The most important aspect of your roofing company will begin with sales. To maximize success, start with these tips.

Always Bring Your “A Game”

commercial rooferThe most important tip to running a successful business is bringing in sales to keep everyone employed. When you visit a business owner to provide them with a quote for their roof, your first step is to exude confidence. Your confidence in your business and product offerings is what will help lead you to your potential client having confidence in you. Without this, it is difficult to convince business owners to partner with your company.

A few other tips include:

  • Always appear professional from the beginning
  • Focus on educating your client, not closing them
  • Provide multiple options for roofing solutions
  • Listen to your client’s needs and address any concerns
  • Offer information about warranty options

Once you begin to close sales consistently, you’re on your way to having a successful career in the commercial market.

Running Your Business

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Operating a roofing company is more than just sales. In order to be successful, you need to create a plan to succeed. The main areas to also consider include:

  • Marketing – How are your clients going to find you? What is your professional image?
  • Operation – Are you handling the services yourself? Are you trusting technicians?
  • Administration – What is your CRM, accounting, and other software needs? Do you require office staff?

Set aside time to address all these different business areas before you begin. Lay out a plan to create and implement each one. These will be your foundations to success. Be sure to reach out to other contractor networks, like Choice Roof Contractor Group, who are filled with knowledge that they are willing to share to help your success.

To read more about starting a business, visit the many blogs we’ve posted over the years in this category: Blogs about Starting a Commercial Roofing Business.

To learn more about how we can help you begin your successful roofing career, call 1-800-670-5583.

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How to Get Commercial Roofing Leads https://www.choiceroofcontractors.com/how-to-get-commercial-roofing-leads/ Mon, 01 May 2017 20:33:52 +0000 https://www.choiceroofcontractors.com/?p=9176 You might be the best commercial roofing contractor who ever picked up a caulking gun—but without a proper marketing strategy, you’ll be like the proverbial old maid who sits by her phone waiting. If you’re wondering how to get commercial roofing leads, there are various tried-and-true ways to attract new customers and successfully build your […]

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You might be the best commercial roofing contractor who ever picked up a caulking gun—but without a proper marketing strategy, you’ll be like the proverbial old maid who sits by her phone waiting. If you’re wondering how to get commercial roofing leads, there are various tried-and-true ways to attract new customers and successfully build your business.

Direct Mail

commercial direct mailThe Internet has greatly changed the world of marketing, but there’s still much to be said for direct mail advertising rather than merely sending out literature. Research has indicated that direct mail can more effectively connect contractors with potential customers and prompt a higher response rate than many other forms of advertisement.

The reason direct mail is so effective is because it can be specifically targeted. You can select the businesses and companies you wish to send materials to by purchasing leads through mailing list distributors to get your message to the right potential clients (and avoid spending money on ones likely to never respond or don’t have a big enough roof). This can be done relatively quickly to generate high-quality leads whenever your business needs a shot in the arm.

Did “Junk mail” not work for you in the past? You’re probably missing a good offer, using a poorly tested design, targeting the wrong businesses, and/or have a website showing far too much residential. Direct mail advertising has been a consistent winner for most of the contractors in our group, but only when done correctly.

SEO (Ranking Higher in Google)

commercial seoSearch engine optimization (more commonly known as “SEO”) is key for driving traffic to your website and getting your message in front of the right potential clients when they need service most.

Today, the majority of purchasing decisions are influenced by the Internet. When a business is seeking a commercial roofing contractor, one of the first places they will look is online via a search engine like Google or Bing. If your website is “optimized” to get top listings on these search engines for many different keywords, you will generate considerably more leads.

In addition to the information your website contains, being active on social media will help your search result rankings and improve your overall online presence. Regularly publishing content on Google+, Facebook, etc. will help increase your rankings and get you more business.

Door Knocking

receptionYes, door knocking works in commercial and it definitely deserves to be on this list. It doesn’t cost much more than your time and can work extremely well when done right. With the right approach, literature, clothing (hint: NOT dress pants and a button-down shirt), and smile you can walk plenty of roofs.

Carl Humes, one of our endorsed members in Texas, had a lot of residential door knocking experience prior to joining our group. When there weren’t any fresh storms earlier this year, he worked on perfecting his commercial door knocking strategy. A lot of things he was told by others simply didn’t work. To hear his best tips, listen to the Cold Calling Group Call he hosted.

Member of Commercial Contractors Association

group photoBelonging to a reputable nationwide contractors association like the Choice Roof Contractor Group will also greatly help you get quality sales leads.

Because of this group’s respected reputation and online presence, companies come to us to find roofing contractors in their regions through our website, which means our endorsed members get high-quality referrals. In 2016 alone, our site generated about 300 leads.

Partner relationships to generate additional marketing leads is also very helpful. For instance, our group of contractors has a special relationship with Top Roof Marketing. They enjoy the benefits of access to this firm’s professional marketing services, which are specifically focused on advertising campaigns for commercial roof contractors. Services include high-quality print materials, professionally constructed websites, both direct-mail and email marketing campaigns, SEO, public relations services, and social media marketing.

Information about joining the Choice Roof Contract Group can be found on our Contractor’s Network page.

Closing is Crucial!

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Walking more roofs and providing more estimates doesn’t mean your company will grow. One of our founder’s favorite quotes is “Luck is what happens when preparation meets opportunity”. In other words, you need to be prepared before you can get “lucky”. Don’t spend a bunch of time and/or money on generating leads if you’re not prepared to close.

  • Do your handouts show your main focus is on commercial? How about the website?
  • Do you have the right training and credibility to earn a building owner’s trust?
  • Will someone knowledgeable help you if you come across something new?
  • What will your prospects see if they type your business name online?

These are just a few of the top things to consider. Our group helps contractors with all these things including presentations, photo books, ongoing support from commercial veterans, group calls about specific marketing approaches, and trusted references.

Get on the Fast Track to a Successful Business

commercial rooferIf you’re looking for help to generate and close commercial roofing leads, the experts at Choice Roof Contractor Group are here to help you! Becoming an endorsed member includes many valuable advantages, such as:

  • Professional marketing services specifically tailored for the commercial roofing business.
  • Sales leads through an SEO-optimized Web presence.
  • Association with a longstanding organization that boasts nationwide credibility.
  • Life time mentorship with other professional roofing contractors throughout the U.S.
  • Expert sales coaching.
  • Discounted pricing on top-quality roofing products.
  • Access to our robust media gallery for your marketing efforts.

Visit our Contractor’s Network page or contact us today to learn more about the business-bolstering benefits of becoming one of our respected members!

 

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Record Number of Contractors Attend Conklin Advanced Roof Systems Training https://www.choiceroofcontractors.com/record-number-of-contractors-attend-conklin-advanced-roof-systems-training/ Mon, 06 Jun 2016 00:00:58 +0000 https://www.choiceroofcontractors.com/?p=6990 This year Conklin (our preferred manufacturer) scheduled nearly a dozen Advanced Roof Systems Training programs with half of those selling out nearly as soon as they were scheduled. Due to the extremely positive response our group and others have received, Conklin added even more Advanced Roof Systems Training programs through the months of March and […]

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conklin roof systems trainingThis year Conklin (our preferred manufacturer) scheduled nearly a dozen Advanced Roof Systems Training programs with half of those selling out nearly as soon as they were scheduled. Due to the extremely positive response our group and others have received, Conklin added even more Advanced Roof Systems Training programs through the months of March and April to the Building Products training calendar to accommodate demand and help more contractors get on the right track with their businesses. Contact us to enroll in the next available training before it sells out!

Benefits of Conklin Advanced Roof Systems Training

commercial roofing trainingConklin’s Advanced Roof Systems Training is praised for its one-of-a-kind hands-on learning experience. Some of this hands-on experience with Conklin’s roofing systems, includes:

  • Coating systems for roof membranes such as TPO, PVC, and EPDM
  • Fluid-applied roof systems reinforced with a military-grade fabric product
  • Single-ply roofing for new and re-roofing applications
  • Spray foam applications for superior insulation and facility sealing

As you can see, Conklin’s Advanced Roof Systems Training gives the extensive training required to properly install a variety of roofing systems, including building roof assemblies and spraying coatings.

Not only do you get the valuable knowledge from the training, but you also get a number of benefits and features from this program:

  • Recognition as full, warranty trained Conklin roofing applicator
  • Ability to offer non-prorated, full-coverage manufacturer warranties
  • Complete instruction on each roof system’s ins-and-outs
  • Personalized, construction experience with all systems
  • Volume discounts on different Conklin products
  • 6% discount on all products aside from spray foam & board stock, which is on top of the distributor pricing!

Contact Choice Roof Contractor Group to secure your slot in one of the most valuable training programs you’ll receive this year! Call us at (800) 670-5583 to find out more about Conklin’s Advanced Roof Systems Training.

The best time to join us is August 24, 25 and 26 as a number of us will be there. You’re guaranteed to learn as much outside the classroom as inside.

Your Success and Your Future

With Conklin’s upgraded facility, your opportunities to learn, interact, and connect with other contractors is extended vastly.

However, unlike other training programs that are a set event, you’ll gain immediate benefits as soon as you register as well as lifetime support when you return.

Here are just a few things to expect:

  • A proven and easy to follow plan to jump start your commercial roofing business
  • Instant access to veteran contractors in our group who can help you bid jobs and help with installation
  • Strategizing with contractors who have been in your shoes and overcame obstacles
  • Roofing samples and marketing materials from Conklin
  • Strong marketing content and easy-to-use presentations for increasing sales
  • Hundreds of pictures of each system and application type for your website
  • Free social media setup and assistance ($400 value package at no cost)
  • Connections with others for more opportunities
  • And much more

Another plus is that you will also meet with some of the top-tier contractors. It is a hands-on and immersive program where fellow contractors can have fun and learn a lot from each other at the same time.

NOTE: All the trainings have sold out months in advance. Contact us to enroll in the next available training at (800) 670-5583!
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Return on Investment from Marketing Commercial Roofing Services https://www.choiceroofcontractors.com/return-on-investment-from-marketing-commercial-roofing-services/ Sat, 14 Feb 2015 14:31:38 +0000 https://www.choiceroofcontractors.com/?p=4740 Whether you’re an experienced or newer commercial roofing contractor, marketing is a must. But why is this so? Well, business growth hinges on more than just referrals. If someone wants to take their business to a new level, it requires getting out in front of more people. Marketing enables this. It helps to make prospects […]

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repair1Whether you’re an experienced or newer commercial roofing contractor, marketing is a must. But why is this so? Well, business growth hinges on more than just referrals. If someone wants to take their business to a new level, it requires getting out in front of more people.

Marketing enables this. It helps to make prospects aware that your company exists – and if they have any roofing needs, to show what you can bring to the table. Then it can move to discussion of how you can handle their needs. In short, marketing opens up new opportunities for your roofing business to expand.

But what about real-world results? What can you really expect from commercial roofing contractor marketing? Read on, and learn what you can do for your roofing business by taking the plunge – and growing your business to new heights in the process.

What can I Expect from Marketing Commercial Roofing Services?

Here are some real-world stories in the areas of our partner Top Roof Marketing’s direct mail and online marketing campaigns – working together with the veteran commercial roofers who help our members close sales and setup their businesses for long-term success.

Direct Mail Examples

commercial-roof-marketing-exampleA client in Virginia sent out 20,000 mail pieces. One of the roofs he got was a 55,000 square foot roofing project.

If one would bid this 55,000 square foot roof at $2.25/sq. ft. for a roof coating system, it would be $137,500 in sales – or roughly $45,650 in profit which is enough sales revenue to pay for a 20k piece direct mail campaign multiple times. This is a substantial return on investment for just one mailer campaign. And this is only considering that one roof – not including the others!

On the whole, Top Roof Marketing helped commercial roofers achieve 10-13 callbacks per 5,000 mailers in the spring. In one notable case, one contractor sent out 5,000 mailers – and got 25+ callbacks from building owners looking for service. When determining the total profit to be made on these calls, keep in mind that the average commercial roof size in the U.S. is 10,000 square feet.

Website Examples

example-commercial-roofContractors in the group are seeing great results with websites as well – especially when leveraging the big names our group has worked with! Here are a few stories from the field:

  • Through a strategic blend of direct mail and a professional website, one roofing contractor team increased their sales by 400% from 2013. And this was while reducing their budget by half vs. the prior year.
  • One contractor got a lead and then a job for a Holiday Inn single-ply roofing install. He also received a roofing install request to be done on a church in North Dakota.
  • On his website, this contractor also got a job for a Candlewood Suites job – which has since turned into referral prospects for 6 more hotel jobs, as well. He says his “website has paid for itself many, many times over.”
  • Another contractor is closing a sale on a 90,000 square foot roof, which he got as a lead off his website. He’s also currently working on getting two other roofing projects.

Just one roofing project can strongly make all of this worth it. And it gives you a basis for referrals and for your roofing project portfolio, too! For the ROI and reward it brings, roofing contractor marketing has a great, low risk-to-return ratio.

What can Roofer Marketing Do for Me?

hands-on trainingOur partner and team of experienced roofing mentors are helping these contractors and others achieve bigger gains. Whether you’re an experienced commercial roofer or you’re newer to the scene, you can get connected with more business prospects than before.

One roofing project can make a big difference in your end-of-year profit while also leading to many other opportunities. Just like with commercial roofing sales and business & personal development, it’s worth the time and effort to invest in yourself.

For those ready to take the plunge, the payout can be tremendous. Should you be interested in learning how Top Roof Marketing can help you grow your business, give them a call today at (800) 795-2187. They’ll help you determine your goals, and come up with marketing strategies that are tailored to your unique objectives, local area and business circumstances. You can take a look at what they’re helping our members do at http://www.toproofmarketing.com.

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The Importance of Conklin Roof Systems Training https://www.choiceroofcontractors.com/the-importance-of-conklin-roof-systems-training/ Sat, 10 Jan 2015 04:11:45 +0000 https://www.choiceroofcontractors.com/?p=4529 At Choice Roof Contractor Group, we’re committed to offering building owners and managers quality roofing services with top-performing products. That’s why we use Conklin roofing products. For 40+ years, these energy-efficient roofing solutions have been used nationwide for all kinds of roofing needs. But why do we require new members to go to Conklin roof […]

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conklin roof systems trainingAt Choice Roof Contractor Group, we’re committed to offering building owners and managers quality roofing services with top-performing products. That’s why we use Conklin roofing products. For 40+ years, these energy-efficient roofing solutions have been used nationwide for all kinds of roofing needs.

But why do we require new members to go to Conklin roof systems training? And for that matter, why should experienced commercial roof contractors go to yet another product training program?

The answer is simple: increased profit potential with added credibility and our network’s complete support. Commercial roofing is one of the biggest investments which building owners can make. And the commercial roofing market is very strong for professional roof contractors who can meet complex problems with capable expertise, solid workmanship, and strong-performing products.

Conklin Roofing Products and Increased Profitability

commercial roofing systems linesIn the ultra-crowded roofing products marketplace, there are many products which don’t provide the reliable, long-term protection customers need. In this sea of low-performing alternatives, Conklin products present a viable, long-lasting, cost-saving solution – as seen by its almost 40-year record of nationwide excellence. And roofing contractors can leverage this performance value and record for their own business growth.

With our network’s support, roofing contractors can increase their profitability by offering quality services with these premium products. And it doesn’t end there, either. From the start, contractors who join the network will be given immediate support and benefits.

Let’s cover some of these benefits and more below.

Why Conklin Roof Systems Training?

commercial roofComplete product training and support. In the commercial roofing industry, every successful roofing company is founded upon use of good, reputable roof products. Conklin roof products have been applied on 2+ billion square feet nationwide, and after going through this complete training, you can build on this exceptional reputation for your own growth.

Notably, none of Conklin’s roof systems training cost goes to our network. Once you’ve gone  through training, you get our total network support – with no additional costs out of pocket for you.

Immediate benefits and support. Unlike other product manufacturer training programs, Conklin roofing training isn’t something with a waiting period of weeks and months ahead of the actual event. Rather, you receive immediate benefits from the start after signing up for the program. These benefits include:

◦   A customized plan to springboard your business with Conklin products

◦   Immediate ability to start bidding on jobs and getting signed contracts with the help of our veteran Conklin contractors

◦   Immediate connection to our most experienced contractors for strategizing

◦   $150 worth of roofing samples and marketing materials from Conklin

◦   Compelling sales and marketing content and presentations for effective roof sales

◦   Hundreds of pictures for presentations and other purposes

◦   Free social media setup and assistance ($400 value package at no cost)

◦   Connections to our trusted partners for increased opportunities to bid and close on jobs

◦   And much more

In other words, there’s value from the get-go.

marketingInsider marketing and sales strategies for effective growth. Roof systems training programs are great for learning how to apply new products. But how about selling them? At Conklin’s product applicator training, you’ll learn effective marketing and sales strategies from contractors with years of experience in the business.

Because we’re successful when you’re successful, our team will make sure you have the knowledge and resources you need to accelerate your business growth. And new contractors enjoy a nice, sizzling steakhouse dinner on us, in the process.

Meeting new members in person. The foundation of any successful business is strong business relationships. We take this to heart, and you’ll meet us personally at most of Conklin’s roof systems trainings. It offers the unique opportunity to hear of your unique business story, and to strategize as to how to grow your share in the $5.3 billion-and-growing commercial roofing market. It also lets us completely verify that all new members have professional training under their belt.

Thereafter, our team is there for assistance, support, answering any question, and more. It’s all without any recurring membership fees.

conklin roof systems trainingBecome an official Conklin product applicator. After a contractor has gone through Conklin roof systems training, they become an official Conklin applicator. They have approval to install warrantied Conklin roof systems. And they can depend on Conklin’s strong, 35+ year reputation for closing sales and increasing profitability.

You can also turn to our senior mentors for assistance at any point. And if it’s needed, they can come and help you with roofing jobs on-site – like they have been doing here on this big, 400,000+ square foot roof.

What Else?

Our qualified endorsed members get the following benefits:

  • Occasional commercial roofing leads
  • Increased job prospects via our nationwide connections with franchises like Burger King
  • Lifelong mentorship and group discussions with veteran Conklin contractors
  • More job prospects from partners like Pride Public Adjusters
  • Dedicated, accessible marketing support
  • Discounted pricing on industry-leading Conklin products
  • And more!

Learn more by visiting the following link: Contractor Benefits.

If you’d like to see how you can benefit from our support, please give us a call at (800) 670-5583. We look forward to working with you on your own success story!

 

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Construction vs. Commercial Roofing https://www.choiceroofcontractors.com/construction-vs-commercial-roofing/ Thu, 20 Nov 2014 01:08:56 +0000 https://www.choiceroofcontractors.com/?p=3905 We’re going to take a look at the advantages which commercial roofing has over construction – including how it provides more opportunities for profitability and steadier work flow. We recently sat down with a Conklin Master Contractor that owns Montana-based Schrock Construction and Schrock Commercial Roofing, Inc. With over 40+ years of construction experience, Will […]

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We’re going to take a look at the advantages which commercial roofing has over construction – including how it provides more opportunities for profitability and steadier work flow.

We recently sat down with a Conklin Master Contractor that owns Montana-based Schrock Construction and Schrock Commercial Roofing, Inc. With over 40+ years of construction experience, Will shared how he became involved with commercial roofing and how he’s benefiting from it.

A few brief conversation highlights are below.

Advantages of Commercial Roofing over Construction

The commercial roofing market offers many lucrative opportunities for dedicated entrepreneurs:

Commercial roofing can even out the high and lows of construction. The residential and commercial construction markets share many dynamics. Building a new home, residential building, or commercial structure takes time. And since it’s expensive, people are hesitant to make such a big investment in times of economic uncertainty.

Therefore, demand for construction services depends on the health of the economy. New construction projects can be lacking when times are tough. Commercial roofing is a powerful antidote to these ebbs and flows of the construction industry. It’s a niche market and has many diverse customer needs: roof maintenance, repair, restoration, and replacement. As a result, there are strong opportunities for steadier business income within the commercial roofing industry.

The commercial roofing industry offers more consistent work. This can be seen in the nature of commercial roofing work. No matter what the state of the economy is, building owners will constantly have problems with roof leaks. There will always be a need for capable professionals who can keep these leaks at bay. And as a result, demand for professional roof repair and restoration services will be more consistent.

The opportunities for roof restoration can be seen in industry statistics, as well. For one, over 20 billion square feet of EPDM rubber roofing has been installed nationwide in the past 40+ years. And there is over 60 billion square feet of metal roofing on American homes and buildings. In the years ahead, as these roof systems and others are subject to weathering, they will need to be repaired, restored with a coating, or replaced. It’s clear there will be strong demand for roof repair and restoration on single-ply and metal roofing systems in the future.

Commercial roofing opens the door to greater profitability. Will mentioned that he and his team faced challenges when the economic downturn of 2008-2009 rolled around. He began looking for things to replace the lack of construction work available. Commercial roofing filled that gap. And Will strengthened his profitability with Conklin’s liquid-applied roofing and durable, single-ply membrane products.

Will’s story reinforces how the commercial roofing industry isn’t as dependent upon economic conditions as the construction industry. Construction of new homes and commercial buildings requires expertise in many building trades, while commercial roofing projects need tradesmen with a capable skill set related to roofing. And with Conklin roofing products, Will found the profit margins to be higher than with the building materials he was using on new construction jobs.

Diverse needs within commercial roofing leads to more business opportunities. As Will emphasizes, there is a diverse range of needs in the commercial roofing market. In contrast, the construction market is centered on the building of new residential and commercial structures. As industry reports from the research firm Hoover’s, Inc. make clear: residential, heavy, and commercial construction also depend upon the state of the economy, including factors such as “corporate profits and local government budgets.” Additionally, the construction industry is filled with numerous local companies that actively compete with each other on new project bids.

In commercial roofing, however, demand for roofing services is tied to not only new construction, but also storm activity and roof maintenance needs. Once a roofing contractor has replaced a roof or restored an existing roof for a building owner, their relationship is ongoing. To keep his or her roof in good condition and warranty intact, the building owner needs to have the roof maintained on an ongoing basis. And the roofing contractor will be there to ensure the roof stays leak-free and strong-performing in the years ahead.

Interested in Learning More about Commercial Roofing?

Contractors join our network to receive:

  • Network-backed Guarantees
  • Support from Fellow Roofers
  • Shared Marketing Strategies
  • Group Discount Purchasing
  • Occasional Leads
Learn More
Be sure to check out our free e-book on attaining profitability in commercial roofing. Choice Roof Contractor Group also offers a full range of benefits for helping you be successful. These benefits include:

• Free commercial roofing lead generation
• Job opportunities made available through our partners and network connections
• Higher profit margin opportunities with superior coating products
• Mentorship and on-site assistance from experienced Conklin roofing veterans
• Personalized, dedicated marketing support
• Support and value-added services from our trusted partners and suppliers
• Additional credibility from our nationwide reputation for excellence
• So much more!

To learn more, call us today at (800) 670-5583. We look forward to speaking with you about the great opportunities which our network offers!

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