Because of their impressive weather resistance, they continue to grow in popularity throughout the country and perform well on both flat and low-slope roofs. An ideal option for commercial properties, they are durable enough to withstand oils and fuels, making them a common choice for the restaurant and aviation industries.

Leading Benefits of PVC

PVC roofs are a premium choice as they offer watertight protection in severe weather elements. Ponding water is no threat for a PVC roof when professionally installed and maintained. Other leading benefits a PVC roofing system can offer include:

• Easily recyclable
• Energy efficient
• Flexible
• Versatile and customizable
• Lengthy lifespan
• High flame resistance
• Heat-welded seams provide increased durability
• Wind resistant
• Chemical resistant
• Limited maintenance
• Lightweight
• Straightforward application

Application

The three most common ways to apply a PVC roof are ballasted, mechanically attached, and fully adhered. When an experienced and professional roofing contractor is applying the PVC roof, you can trust that any of these methods will deliver a long-lasting, durable roof as the seams are heat-welded to create the monolithic bond required for watertight protection.

To reduce heat loss and ensure elevated levels of energy efficiency, insulation board is installed prior to the PVC material. The type of insulation and the thickness can vary. PVC material comes in varying roll sizes and is rolled in a straight line over the top of the insulation board. Depending on the application type chosen, the PVC material is securely attached to the roof. Which method you choose will depend on your preference, location, season and more.

Drawbacks to Consider

With all investments, it is best to know the drawbacks as well as the advantages. Thankfully, with PVC roofing systems, there are few to consider. PVC roofing systems will perform best when installed on a smooth surface. This means that older roofs may not always be ideal candidates for a PVC roof and a tear off may be required. This can be a costly venture if it is necessary. PVC is a great option for varying weather conditions, although intense cold can cause it to become brittle and in turn crack; although we are talking about intense cold around -50°F, so it is still well suited in many parts of the country. Lastly, if you are looking at attaching your PVC roof with an adhesive, this is best done in the warmer months as the adhesive can freeze and therefore will not secure properly. PVC roofs certainly have more to offer than not, but location and other factors must be considered when looking into investing in a new roofing system for your property.

Resistance You Can Rely On

With an experienced roofing contractor installing and maintaining a PVC roof, it can have an expected lifespan of three decades. Thirty years is a great return on investment. With trusted protection and energy efficiency, they provide buildings with a better chance at maintaining value.

If you are considering PVC and/or other types of roofing systems, feel free to give us a call at 800-670-5583.

NO LONGER!  That’s right, our friends over at Conklin have re-formulated their popular Equinox® acrylic system to allow for a curing film development in the 36°F to 60°F range. 

This single modification has extended the sales window for countless commercial roofers across the United States.  The change has been so significant that Conklin reports between September and December 2020, sales “nearly doubled the best annual sales volume Equinox® had ever achieved in the previous 11 years in the Conklin product lineup”, according to an earlier article in Vision Magazine.

For those who may be unfamiliar with the Equinox® product, it is an elastomeric, acrylic, monolithic roof coating in a bright white finish. 

Equinox® is designed to waterproof a range of substrates, including metal, spray polyurethane foam, membrane roofs and Conklin’s Fabric Reinforced System.

Applied at 1.6 gallons per 100 square feet, in the proper temperature range Equinox® has a dry time of 2-4 hours and dries to a 13.5 mils depth per coat, according to Conklin’s product spec sheet.

Benefits of the Equinox® System

Some of the benefits of the Equinox® system are:

• Dark base coat for better heat absorption and improved moisture evaporation, even at lower temperatures.
• Highly reflective white top-coat provides for 85% solar reflectivity, with resulting cooling cost savings.
• Due to a high solids content, Equinox® requires about 20% less product per application than traditional acrylics.
• The fully-cured membrane is extremely flexible and durable, providing for a superior waterproofing system.
• Compatible with a wide arrange of substrates, including SPF, metal, and various single-ply membrane systems.
• 10-year, non-prorated and transferrable warranty programs are available for material only and material/labor options, upon approval by Conklin.

System Application

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Preparation – Prep the existing roofing system to specification and guidelines provided.  This is not a step to overlook or cut corners on.  Like the building itself, the Equinox® system must be built on a well prepared foundation.

Staging – Though the new Equinox® formulation is less temperature sensitive that other acrylics, weather conditions do still play a role.  Conklin’s Equinox® sales sheet notes that “Excessive air flow, low humidity situations, and surface temperatures above 60° F increase the risk of flash drying, which will cause shadowing and telegraphed spray patterns on the roof surface effecting overall aesthetics”.  It is imperative you stage your project to allow for completion during optimal weather conditions.

Verification & Documentation – To ensure an excellent application, you must verify appropriate weather conditions with a cell phone application, as well as a temperature gun.  This information may be crucial in your warranty application.

Application – Your base coat and top-coat should both be applied only when conditions are right.  In this case, that is an ambient air temperature between 36°F and 60°F, relative humidity greater than 20% and air flow adequate to prevent flash drying and allow for wet edge maintenance.

Storage – Store your remaining Equinox at temperatures less than 80°F.  Do not let it freeze and it will remain fully usable for your next happy customer within 6 months of manufacturing date.

To stay informed and current on all forms of relevant information, why not join Choice Roof Contractors Group?  In addition to educational information, we provide mentorship opportunities, training information and membership in a national coalition of well-respected roofing companies.  For more information, please call us today at (800) 670-5583.

What is Causing the Material Shortage?

You are probably as tired of these words as we are, but the primary answer is Covid-19. The pandemic, regardless of how you may personally stand politically, caused a widespread shut-down of our economy. Unfortunately, that shut-down included not only the manufacture of the materials we utilize daily in our industry, but also the production and distribution of the raw materials necessary to manufacture them. This double-whammy is the root of our existing situation.

Another side-effect of the pandemic is the pent-up demand. During the 2020 shutdown, many businesses, as well as citizens, chose to let their roof situation wait, rather than address it immediately. No doubt your bottom line reflected that decision. Now, with things getting back to a more normal level, there is a huge pent-up demand for roofing services. Again, we doubt this is any surprise to you. However, when you couple increased demand with decreased supply availability, we are seeing unprecedented price increases and wait times industry-wide.

A secondary issue is the unusual level of storms in certain regions of the country. Whether your region is facing more rain than usual or stronger storm intensity, usual weather patterns have increased roofing service demand beyond the norm.

Another, less recognized issue, is labor. We are all familiar with the shortage of applicants (qualified or not) we are facing for our own industry. However, we are not alone. Labor shortages are rampant in many of the industries we rely on. Distribution, for example, has been hard hit by a lack of laborers, truck drivers, delivery personnel and so forth. All of the labor shortage compounds an already bad situation.

What To Do?

Well, unless you have the ability to manufacture your own materials, your company is stuck with having the manage

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Management of Expectations. As Americans, we aren’t very good at waiting. Unfortunately, that is what we have to teach our customers to expect at this time. Clear communication of wait times, with an explanation that those are also subject to change, will at least keep your customer from feeling lied to or betrayed when that roof project takes longer than anticipated.

Research. Perhaps you don’t care for the concept but doing some research into alternative options may help reduce the wait. At the very least, knowing the available options and providing more information to your customers shows you are on top of the situation and underscores your level of professionalism in their eyes.

Plan Ahead. If you frequently use the same basic materials on jobs, such as specific fasteners or a preferred type of adhesive, order a little extra with each job and try to keep them on hand. We aren’t advocating hoarding but having a few extras could be the difference between finishing the job on-time or not.

Cooperation. Working together with your “competition” may be key to saving you both. Try to develop a team mentality with some of your colleagues and, should either of you be in a situation where material help is needed, perhaps the opportunity to share resources will arise.

This “team” mentality is what Choice Roof Contractor Group is all about. Sharing knowledge, experience, strengths and resources in an effort to improve our industry and provide building owners with noteworthy professionalism and quality.

If that is the sort of organization you want your company involved with, or if you would like more information on joining us, please call 800-670-5583 or reach out to us on the contact page.

However, that worry is now a thing of the past! Conklin Roofing systems reformulated their EQUINOX acrylic roof coating that can be used in temperatures at low as 36°! Extending the roof application season is a benefit business owners throughout the country can enjoy. After all, your roof doesn’t just need attention during the spring and summer. Mother nature is unpredictable, and with EQUINOX you are covered when needed during the cool fall season.

Durability with Cutting-Edge Technology

EQUINOX was the first acrylic roof coating formulated by Conklin Roofing Systems with the intention of extending the application season. The product allows contractors to complete roof restoration projects during a time that was once too cool for coatings.

The new formulation significantly increases the evaporation time from the acrylic coating. As a water-based product, cold temperatures traditionally limit the application season in many locations across the U.S. However, with the redesigned technology that speeds up the water evaporation, building owners receive all the advantages of a strong, durable membrane in cooler temperatures.

EQUINOX features many great benefits including:

• Designed for application on metal, SPF, and single-ply membranes
• Energy saving top coat that is 85% solar reflective
• Due to higher solid density, EQUINOX required 20% less coating to cover the same application as traditional acrylics
• Flexible and durable membrane is known for superior waterproofing
• 10-year, non-prorated warranty options

More on Conklin Equinox Roof Coating

Since the 1970’s, Conklin has been providing industry-leading coating products. The Equinox system was formulated to be applied as a base coat and a top coat. The quick-dry formula can extend the life of a roofing unit for 10+ years! It provides flexibility that can withstand movements of the building and is durable enough to withstand the elements of nature.

To learn more about EQUINOX and find a member near you, call 800-670-5583.

OUTPOST will round out Conklin’s superior line-up of high performing, extremely efficient single-ply roofing systems, which includes Flexion (a PVC membrane). This new offering will expand the markets available to Choice Roof Contractors, creating new opportunities for additional revenue and providing customers with more options beyond coatings and PVC.

New Market Opportunities With OUTPOST

This is the first time Conklin Company, a recognized industry leader in state-of-the-art roofing technology, has offered TPO among its products. Building owners, property managers, and contractors alike will be excited to discover a new TPO product that combines unparalleled performance with superior value and durability.

Here are just a few reasons why roofing businesses should want to include OUTPOST among their offerings:

• More than half of all roofing in today’s commercial and industrial markets is TPO.
• The global TPO roofing membrane market is expected to reach an estimated $2.2 billion by 2024.
• TPO is an environmentally friendly solution, a factor more and more businesses and regulatory agencies are bearing in mind.

Like many of Conklin’s ENERGY STAR-rated products, OUTPOST meets today’s stringent standards for environmentally friendly roofing materials, keeping buildings cooler by reducing the sun’s heat and UV rays and lowering utility costs and overall carbon footprint.

OUTPOST will be available in 45, 60, and 80 mils and can be fully adhered or mechanically fastened over a variety of insulation types.  

Backed By Industry Leaders

OUTPOST is the product of collaboration by two industry giants. Conklin Roofing Company formulated one of the first acrylic roofing coatings in the industry more than 40+ years ago, and since then has continued to manufacture innovative, industry-leading products that offer superior protection against the elements and provide substantial energy efficiency.

Cooley Group is the worldwide leader in the development and manufacturing of innovative, sustainable, high-performance engineered membranes used in some of the world’s most high-profile outdoor advertising; architectural building dress; environmental protection; water, fuel, and chemical containment; military; and roofing initiatives.

This is not the first time Conklin and Cooley have partnered with each other. Previously, they collaboratively introduced Flexion XL — a ground-breaking 60-mil PVC membrane designed and created exclusively for Conklin contractors.

New Horizons For Choice Roof Contractors

On July 1, 2019, Conklin Roof Company will launch the newly formulated and manufactured TPO membrane, OUTPOST, opening up a multitude of new prospects for Choice Roof Contractor Group members.

“This latest agreement between Conklin and Cooley Group will add TPO to Conklin’s already strong line of roofing systems, allowing this leading single-ply commodity product to open up a multi-million-dollar market for Conklin, especially in the area of new construction,” said Conklin Company, Inc. owner, CEO, and President Charles W. Herbster.

The group is now well known for uniquely offering support to contractors who wish to expand their commercial business and providing new valuable benefits to building owners.  By delivering a better service, encouraging higher standards, and providing leadership, guidance, and training opportunities, Choice Roof Contractor Group has become a recognized name in the commercial roofing industry.  Members of the group have noticed the increasing credibility on the jobs they’re bidding, and business owners have enjoyed the peace of mind that comes with group-wide accountability.

The last five years have been full of new experiences and a pathway to success for members of the group!  Below, you’ll find a recap of the past five years.  If you’re interested in joining our nationwide network or discussing new collaboration opportunities, give us a call at 800-670-5583.

2013-2018: The Beginning of Choice Roof Contractor Group

The First Contractors to Join Still Thrive Today

In the fall of 2013, Choice Roof Contractor Group was formed. Soon after, the first few contractors joined.  Brenneman Roofing, Mid-West Roofing Systems, Five Star Roofing Systems, A-1 Roofing Systems and Troyer Roofing.  Their stories are all similar and have inspired many struggling contractors throughout the country who wish to break into the commercial field. 

Robert Brenneman, owner of Brenneman Roofing, had been working as a full-time fire fighter with a side business of being a handyman.  He worked day in and day out on time-consuming jobs that did not provide for his family the way he hoped they would. 

John Miller, owner of A-1 Roofing Systems, was struggling to gain traction in commercial roofing and to make ends meet, getting only small jobs for small buildings in a small town. He ended up taking some residential roofing work just to help generate cash flow. 

Samuel Hostetler, owner of Five Star Roofing, was shingling roofs in freezing weather just a few years before starting the group, knowing there was more, but unsure he’d be able to invest.  After all, he had a very large family to provide for. 

Simon Troyer of Troyer Roofing had always worked on various small construction opportunities but was searching for a change.  He began to learn the construction trade, remodeling, roofing, and other carpentry aspects, but after working for others for five years, he knew it was time to make a change and do something of his own.

Rufus Hostetler, owner of Mid-West Roofing Systems, landed his first commercial job prior to joining the group and had early success. But he couldn’t seem to find both the time and money needed to live his dreams.  

When each member joined Conklin and the Choice Roof Contractor Group, they began to see their future change.  They were impressed with the trainings and felt that they could better provide with this new business opportunity.  And over time, they did just that.  All three of these contractors took the time and effort needed to utilize the tools in front of them.  And because of that, they are successful in their local regions, and continue to see the benefits of being endorsed members of the Choice Roof Contractor Group.

To hear, read and watch dozens of other real-life stories, visit our What Contractors Are Saying page.

2013-2014

At the beginning, the idea of the Choice Roof Contractor Group was one of faith. Founding members were on board for something new that could solve the pressing challenges of the commercial roofing industry. And with that came many wins!

The initial group of endorsed members received 100 leads in the first year and we began to see leads continue to increase in size. 

We partnered with Top Roof Marketing to maximize visibility of what we had to offer the industry while ensuring new members had a trusted source for generating more leads.

They also were able to witness some of our first meetings, gained numerous sponsorship/mentorship opportunities over the years, and continually receive special recognition for helping the group concept become a reality.

2015

After the first year was fully under our belt, we discovered what worked best and kept feeding that model. For example, our lead generation service provided over 200 roofing leads in 2015, double what it had the prior year! We also saw a significant jump in the number of leads that were over 100,000 square feet.

The first workshops were also rolled out this year which together had more than 60 in attendance!  The first workshop had over 35 attendees traveling from 9 states.  The second workshop had almost 30 contractors from 8 states!  They all came together to discuss roofing techniques, marketing and sales strategies, and more, really embracing the model that Choice Roof Contractor Group wanted to provide – contractors helping contractors.

Members of the group continued to see rapid growth in their individual businesses, the success stories kept coming in, and new ideas from others joining up took us to the next level.  

To see more details of this year, visit 2015: Year in Review.

2016

The year of 2016 was by far the best on the books at that time.  The continued effort to provide lead generation through the group website enabled endorsed members to share 302 roofing leads with each other! Another 50% of growth!

We also saw the largest attendance ever from our group at the Conklin National Convention, rapid growth in the size of our group across the country, and founder Jonathan Keim was given a prestigious title.

Additionally, like the year prior, the group members came together for another two contractor-led events.  Both workshops completely sold out!

A missing piece to the puzzle in prior years was not engaging in tradeshows.  While the previous marketing strategy was thorough, adding four trade show appearances in 2016 allowed us an opportunity to increase our contractor network by meeting those who were hearing about us online!

To see more details of this year, visit Strong 2016 Success Builds Powerful Momentum for 2017.

2017

Continuing the upward trend, our endorsed members yet again saw an increase in the number of lead opportunities generated.  This year a whopping 427 roofing leads came in! Other highlights include reaching 197 blogs, 263 comments, and 1000+ subscribers to our weekly newsletter.

We also added additional success stories from our members, arriving at 20 different examples brought to life via videos, recorded calls, and articles. Notably, Sam Hostetler was given the opportunity to share his personal story to nearly 1,000 people in Branson, Missouri.

The national workshops in 2017 were held in Cleveland, Ohio and Tyler, Texas, and the strong attendance numbers once again proved that we were quickly becoming a leading educator in the commercial roofing industry.  The comprehensive roofing event gave contractors of all experience levels hands-on training, sales and marketing strategies proven to work in the field, and an open panel to discuss tips and how to overcome common obstacles!

We were even more excited to see various members of the group rise up and commit to hosting their own local hands-on events on the first Saturday of each month. Michigan, Pennsylvania and Texas roofers were now able to learn directly from successful commercial owners and train their crews with life-like mockups without having to leave their state.

A nationwide coatings magazine, CoatingsPro, began to recognize the group, and in October 2017 Jonathan Keim provided our first contribution to their magazine which then became the top cover story! Since then, we’ve been given additional opportunities to submit content.

To see more details of this year, visit Exciting Achievements of 2017.

2018

The Choice Roof Contractor Group saw an impressive year in lead generation with another record number of roofing leads achieved!

One of the largest roof leads yet came in – touting an impressive 430,000 square feet!

The group welcomed its first female contractor to the members, hoping to add more in years to come.

And the brand recognition continued, being contacted by over 450 other contractors throughout the nation. Through a new marketing program, we were able to gain placement of our ads on some of the most prominent websites and mobile apps.

To see more details of this year, visit The Excitement Continues – 2018 in Review.

On to the Next Five!

The formula of contractors helping other contractors to give better service to business owners is not common.  However, because we have the right group of people with genuine team spirit for this shared brand, we have been able to share some incredible highlights:

• 366,782 page views from more than 120,000 visitors to the site
• 4,000+ project photos available to share with contractors in the group
• 1,655 followers on various social media channels
• 1,646 commercial roofing leads were generated
• 1,263 subscribers to our weekly newsletter
• 209 blogs that continually pull in traffic and provide open educational material
• 72 commercial roofing companies that have joined
• 68 videos on YouTube that feature various testimonials, tips from the field, and more
• 21 timeless recorded calls with first-hand contractor knowledge

As our first five years come to a close, we continue to focus our efforts on what will help our members and the building owners they serve the most.  We will continue to improve our brand recognition, help our members close more sales, and welcome new contractors who share our values with open arms.

If you are interested in learning more, or joining the group, reach out to us at 800-670-5583 or via the contact page.

Highlights from 2018

428 Leads for Members

One of the main reasons we’re now well known is because the many online marketing initiatives. Our endorsed members this year were able to benefit from our strategic marketing programs by receiving a record number of roofing leads! Our focus will not waiver for 2019 as we will continue to focus efforts on the most effective marketing strategies!

430,000 Square Feet

No, that’s not the amount of roofing our members installed this year, it’s the largest roof lead of the year! That’s right, 4,300 squares for just one lead! The ongoing effort by Top Roof Marketing continues to rank us on the first page of Google for hundreds of keywords, sometimes even in front of the manufacturers themselves! These big fish just keep coming!

456 Contractors Interested in the Group

Our brand continues to be quite popular with contractors throughout the nation. With quality resources like our eBook geared towards educating contractors who are interested in switching to commercial roofing and the group connections with experienced contractors willing to help others, it’s no wonder we’ve had so many contractors reach out! And, in case you were wondering, this number is up almost 50% from the prior year!

The Added Credibility Makes a Big Impact

With their endorsement through Choice Roof Contractor Group, John Miller and his team at A-1 Roofing Systems were able to gain the trust needed from a large company that they have been trying to get an appointment with for a long time. The 40,000 square foot roof lead was just one more perk to their endorsed membership this year!

First Female Contractor Joins Up

We are excited to announce that this year we welcomed our first female roofing contractor to our ranks! Her initiative and drive makes her a perfect addition to our group. We appreciate Samantha joining the group, and hope that it will inspire other trail blazing women to join what is currently considered a male dominated industry.

Partnership with Dunn & Bradstreet

In order to continue to offer our members the best resources, we have partnered with Dunn & Bradstreet. This new partnership allows us to offer our members quality contacts for more than 75% off the retail costs! These resources allow our members to effectively reach out to business owners in their area for a fraction of the cost they could get elsewhere. Direct mail, email campaigns, and cold calling just got even easier for our group!

Strong Gains from Our Preferred Manufacturer

$50 million in sales was reached by a record number of Preferred Contractors as well as others who chose Conklin to protect the roofs they service. Also, as of the last official count, there are currently more than 1,090 who have reserved their seats for the 2019 Conklin National Convention next month. We’re all looking forward to celebrating the manufacturer’s 50th year anniversary and all the success each of us achieved this past year.

Continued Relationship with CoatingsPro Magazine

CoatingsPro Magazine continues to enjoy the relationship and expertise provided by the Choice Roof Contractor Group. As an industry leader sourcing quality content, they trust our group to provide reliable information about the roofing industry. A new article will be featured in their upcoming January edition about the past, present, and future of the coatings industry.

If you are interested in learning more about the group, or about becoming an endorsed member, call us at 800-670-5583 or reach out to us on the contact page. We’d be excited to tell you how to join the ranks of the independent contractors that make up our group!

P.S. If you’re interested in seeing the past five years at a glance, check out our Five-Year Recap blog!

Unparalleled Excellence

We speak, of course, of Conklin. For more than 40+ years, the Conklin company has offered innovative products that have revolutionized the roofing industry. Among these are Conklin’s exceptional roof coatings—a technology the company helped pioneer back in the 1970s and has gone strong ever since.

Roof coatings are incredible, restorative solutions that revitalize old roofing systems and greatly extend their functional life. Anyone who has lived through (and paid for) a roof replacement knows just how expensive, time-consuming, business-disrupting and labor-intensive it is. If you could have your roof restored rather than replaced (and at a fraction of the cost), wouldn’t you do it? The answer, of course, is a resounding “Yes!” And that has been the answer from countless customers for decades.

Conklin Coating Benefits

Conklin roof coating systems are fully adhered, seamless membranes that are applied right over top of an existing roof. These coatings not only cost significantly less than replacing a roof, they fully restore an old roof to like-new condition and boast a host of other impressive benefits, as well. After perusing the list of assets these innovative systems offer, it’s easy to see why roof coatings have continued to sweep the roofing industry ever since Conklin was part of introducing them!

Some of the standout benefits of Conklin roof coating systems include:

• ENERGY STAR® certification
• Extends the life of an old roof
• Much less expensive and disruptive than roof replacement
• Elastic properties allow roof coatings to expand and contract with changing temperatures
• Heat and UV reflectivity helps reduce utility costs
• A coating system that helps pay for itself in terms of utility cost savings
• Industry-leading, non-prorated warranty options
• Roofs can be recoated for indefinite life extension
• Coatings help reinforce building structure
• Can be installed in any climate in the U.S.
• Major code approvals
• And more!

The question for every building owner is: “Why replace a roof when you can restore it?” And the obvious answer is: “You shouldn’t!”

A Nationwide Crew of Roof Coating Experts

Choice Roof Contractor Group is a nationwide professional roofers association comprised of commercial contractors throughout the United States. By linking arms with Conklin, our group members have access to exclusive training opportunities and a first-rate mentorship program. Our members also have the unique benefit of groupwide expertise and accountability. Contractors in the group work collaboratively with one another to help ensure customers throughout the United States receive the very highest quality workmanship and expertise!

Expert Services Are a Click or Call Away!

To find a Choice Roof Contractor Group member your area, give us a call at (800) 670-5583 or visit the contact page of our website. We’ll connect you up with a trusted, verified roofing expert you can count on!

“It’s a win-win situation,” Cory said. “That’s why it’s a no-brainer.”

A Win for Roofers

For roofing contractors, the benefits of Choice Roof Contractor Group membership are multifold.

Contractors belonging to the group receive professional training through Conklin to ensure they know how to expertly install today’s industry-leading products. Not only are roofers able to offer their customers some of the best roofing solutions in the market, but they also have access to expert education regarding those products.

“The training is real good,” Cory said. “They want to make sure we’re certified and trained the right way before we just go out there and start installing the roofs.” 

Of course training on its own isn’t enough. That’s why group members also value other inherent benefits of association, including shared national reputation, qualified roofing leads, discounted pricing on roofing products, exclusive training and networking opportunities, and a pool of expertise to draw from when they need advice on a perplexing job.

For Cory, other standout benefits of belonging to the group have included the ability to bring on extra labor when he needs it for a project. He has been able to hire other members of the group to assist in installing roofs from time to time.

Though the group members are essentially competitors in the roofing business, this association lets them enjoy synergy rather than rivalry.

“You grow when you form strategic partnerships and do it as a team,” Cory said.

“You’re not going to land every sale anyway,” he added. “You can’t be everywhere at once, so you’ve got to get over the fact you’re never going to land every sale. So, you do it as a team and you help each other do more business. The end result is there’s a lot more work for everyone in the group.”

Additional Income Opportunities

Another benefit of working with Conklin that Cory is striving to take full advantage of is the opportunity to help other roofers join the Conklin family. Introducing new contractors to Conklin’s products not only gives those new roofers access to high-quality roofing solutions and training, but it benefits the Conklin contractor who made the referral and helps the new roofer succeed—another win-win.

Conklin is structured to reward contractors rather than salespeople, so when a contractor refers another roofer to Conklin, the referring contractor receives a commission for the products his recruit purchases from then on. As a result, the referring contractor is incentivized to share their trade secrets and do everything they can to make the next contractor as successful as possible.

“When you become part of Conklin and get trained, you’re a distributor and an installer,” Cory said, “So I’m a distributor, too, and I’m recruiting/helping other roofers. What’s so special is that we all get support/advice from people actually out there marketing, selling and installing roofs every day – not those that only know how to sell product. Product reps are in a totally different business than ours so they don’t really even know how to help us properly.”

The residuals that result from recruiting new contractors to Conklin continue as long as the referred roofer continues using Conklin’s products. This can mean a life time of sales commissions, Cory said.

This system not only gives Conklin mentors like Cory an additional revenue stream while they are active in the roofing business, but it can serve as an ideal retirement income when they are no longer able to climb up on roofs and do the labor. They can continue working with new roofers who are entering the industry and introduce them to Conklin’s outstanding products and solutions well into their retirement years.

“That’s a big part of what Choice Roof Contractor Group is,” Cory said. “We’re all together to certify and support the new roofers that come onboard.”

A Win for Customers

Within the Choice Roof Contractor Group, group accountability is a key focus, and members are held to a high standard of excellence—something their customers definitely benefit from. This means if they bring the name down, they get kicked out and lose all benefits. Choice Roof Contractors also have a vast network of roofing professionals to call on when they encounter a complicated roofing job, which further helps ensure clients their chosen roofers always have countless years of experience to tap into. They no longer have to rely on the expertise of just one company.

A key focus for Cory is helping his customers navigate the insurance process to get the repairs they need when their roof has been damaged. His company offers claims help and also advocates on a client’s behalf when an insurance claim has been denied.

Additionally, if a client can’t afford the high insurance deductible to have repair work done, Conklin’s roof coatings are excellent and affordable options Cory is able to offer his customers.

“We’re in it to help the client restore their building,” he said.

Find Out More About Choice Roof Contractor Group & Conklin

Cory is actively spreading the word about Conklin and the Choice Roof Contractor Group, and he is happy to share the information with other roofing contractors who want to do more commercial this year.

“If they have any questions and want to join the best team in Conklin, they should call us,” he said.

To find out more about how your roofing business can benefit from Choice Roof Contractor Group membership, contact Cory at (817) 876-6253 or info@ultimatechoiceroofing.com. He will be glad to speak with you about this commercial roofing association and the many benefits of working with Conklin.

Although it takes many hours to go through everything that happened, we do a recap every year to remember how big of an impact we’re making across the country. To see how our group did last year, feel free to read the previous recap “Strong 2016 Success Builds Powerful Momentum for 2017”.

Every year just keeps getting bigger and better!

Key Stories and Highlights

Many New Success Stories Added

The “What Contractors Are Saying” page now has 20 examples of videos, recorded calls or articles featuring contractors across the country that experienced strong commercial growth after joining the group. Highlights include Rufus Hostetler starting at 22 years old and is now full-time in commercial, Andrew Near who closed 14 jobs in his 1^st year, and John Miller who went from a struggling contractor to landing an 80,000 sq. ft. job (among other commercial projects) with expectations of doing twice as well next year.

427 Roofing Leads due to Multiple Website Upgrades

We spent more money on our website than ever before, which is possible because of the expanded budget resulting from successful events and an increased number of endorsed members. Not only are we on a dedicated SSD server, but site-wide improvements led to faster speeds, better messaging, and added features to increase everyone’s success.

Member Shares Story with Audience of Nearly 1,000

Sam Hostetler, one of our members, was invited to share his story to hundreds of people in Branson, MO. If you haven’t heard it before, his framing business was devastated during the great recession of 2008, which nearly took him under. But, after his cousin introduced him to roof coatings and helped him get started in commercial roofing, Sam ended up closing $1.3 million in signed contracts just 18 months after starting his marketing strategy. View the recording yourself here: Convention Recording.

Three Members Independently Host Monthly Trainings

Andrew Near of Empire Contractors, Amos Byler of CV Roofing Systems, and Sam Hostetler of ECO Commercial Roofing early this year started putting on local hands-on training events at their businesses on the first Saturday of each month. They went all out with life-like mockups of actual roofs and everyone who attended learned a lot. We absolutely love the incentivized mentorship program in place to reward members who help others get into commercial! View pictures: Facebook Gallery.

29 New Contractor Relationships

The size of our group continues to expand! This is good for everyone since it means more experience, greater connections, larger market presence and more contractors to help complete jobs. Nearly all the relationships were made because endorsed members and supported contractors in the group told others about what we’re achieving as a nationwide team.

Workshops Keep Getting Better and Better

Word spread fast from the prior workshops we did! Our January workshop in Cleveland was quickly sold out and we did another one just weeks later in Tyler, TX. There’s simply no other commercial roofing event this comprehensive that is led by successful commercial roofers. There is no better way to receive hands-on training and insider info on sales and marketing than from the ones who are doing it successfully themselves. For more info, visit: Nationwide Workshop & Forum page.

Top Cover Story of CoatingsPro Magazine

Over the year’s we’ve enjoyed a fantastic relationship with Stephanie at CoatingsPro Magazine. In the latest edition, founder Jonathan Keim’s article was the most prominently featured in the roof coatings supplement released back in October. The article was written to help contractors consider a few important items before accepting work on a large roof. Having the right resources and proper preparation is key to ensure things go well. To read the article visit: October 2017 Digital Magazine.

197 Blogs, 263 Comments, and 1000+ Subscribers

As everyone knows, content is king and so we’ve always made it our core focus! This year we put up lots of new content and the community keeps amazing us with their engagement. Our group literally has hundreds of comments from others on various blogs and now delivers the weekly newsletter to more than 1,000 contractors across the nation. We’re excited to see where some of the new relationships will take us in 2018!

2018 is Expected to be Even Bigger!

We’ve never had so many pages on the first page of Google, so many contractors who further the group cause, or the amount of experience that we do today. At convention in February, we’re going to announce something big that is expected to unlock a new level of opportunity for our members! Stay tuned as we continue to find ways to improve the commercial roofing industry for both contractors and building owners.

If you would like to learn more about joining the group or receiving service for your commercial building, you can reach us at (800) 670-5583 or use our Interactive Member Directory to talk directly to a member.