“It’s a win-win situation,” Cory said. “That’s why it’s a no-brainer.”

A Win for Roofers

For roofing contractors, the benefits of Choice Roof Contractor Group membership are multifold.

Contractors belonging to the group receive professional training through Conklin to ensure they know how to expertly install today’s industry-leading products. Not only are roofers able to offer their customers some of the best roofing solutions in the market, but they also have access to expert education regarding those products.

“The training is real good,” Cory said. “They want to make sure we’re certified and trained the right way before we just go out there and start installing the roofs.” 

Of course training on its own isn’t enough. That’s why group members also value other inherent benefits of association, including shared national reputation, qualified roofing leads, discounted pricing on roofing products, exclusive training and networking opportunities, and a pool of expertise to draw from when they need advice on a perplexing job.

For Cory, other standout benefits of belonging to the group have included the ability to bring on extra labor when he needs it for a project. He has been able to hire other members of the group to assist in installing roofs from time to time.

Though the group members are essentially competitors in the roofing business, this association lets them enjoy synergy rather than rivalry.

“You grow when you form strategic partnerships and do it as a team,” Cory said.

“You’re not going to land every sale anyway,” he added. “You can’t be everywhere at once, so you’ve got to get over the fact you’re never going to land every sale. So, you do it as a team and you help each other do more business. The end result is there’s a lot more work for everyone in the group.”

Additional Income Opportunities

Another benefit of working with Conklin that Cory is striving to take full advantage of is the opportunity to help other roofers join the Conklin family. Introducing new contractors to Conklin’s products not only gives those new roofers access to high-quality roofing solutions and training, but it benefits the Conklin contractor who made the referral and helps the new roofer succeed—another win-win.

Conklin is structured to reward contractors rather than salespeople, so when a contractor refers another roofer to Conklin, the referring contractor receives a commission for the products his recruit purchases from then on. As a result, the referring contractor is incentivized to share their trade secrets and do everything they can to make the next contractor as successful as possible.

“When you become part of Conklin and get trained, you’re a distributor and an installer,” Cory said, “So I’m a distributor, too, and I’m recruiting/helping other roofers. What’s so special is that we all get support/advice from people actually out there marketing, selling and installing roofs every day – not those that only know how to sell product. Product reps are in a totally different business than ours so they don’t really even know how to help us properly.”

The residuals that result from recruiting new contractors to Conklin continue as long as the referred roofer continues using Conklin’s products. This can mean a life time of sales commissions, Cory said.

This system not only gives Conklin mentors like Cory an additional revenue stream while they are active in the roofing business, but it can serve as an ideal retirement income when they are no longer able to climb up on roofs and do the labor. They can continue working with new roofers who are entering the industry and introduce them to Conklin’s outstanding products and solutions well into their retirement years.

“That’s a big part of what Choice Roof Contractor Group is,” Cory said. “We’re all together to certify and support the new roofers that come onboard.”

A Win for Customers

Within the Choice Roof Contractor Group, group accountability is a key focus, and members are held to a high standard of excellence—something their customers definitely benefit from. This means if they bring the name down, they get kicked out and lose all benefits. Choice Roof Contractors also have a vast network of roofing professionals to call on when they encounter a complicated roofing job, which further helps ensure clients their chosen roofers always have countless years of experience to tap into. They no longer have to rely on the expertise of just one company.

A key focus for Cory is helping his customers navigate the insurance process to get the repairs they need when their roof has been damaged. His company offers claims help and also advocates on a client’s behalf when an insurance claim has been denied.

Additionally, if a client can’t afford the high insurance deductible to have repair work done, Conklin’s roof coatings are excellent and affordable options Cory is able to offer his customers.

“We’re in it to help the client restore their building,” he said.

Find Out More About Choice Roof Contractor Group & Conklin

Cory is actively spreading the word about Conklin and the Choice Roof Contractor Group, and he is happy to share the information with other roofing contractors who want to do more commercial this year.

“If they have any questions and want to join the best team in Conklin, they should call us,” he said.

To find out more about how your roofing business can benefit from Choice Roof Contractor Group membership, contact Cory at (817) 876-6253 or info@ultimatechoiceroofing.com. He will be glad to speak with you about this commercial roofing association and the many benefits of working with Conklin.

“It has definitely played a key role in our growth, and is probably the single reason we are now doing large commercial roofs consistently” he said.

During 2017 alone, Empire completed dozens of large commercial jobs, and more than half of those jobs were the result of marketing help he obtained through the Choice Roof Contractor Group. Empire achieved year-to-date sales of $1.75 million during the last week of 2017.

Beyond the impact the group has had on his own company, though, Andy sees huge value in what the group offers to the roofing industry in general.

“I think it’s going to be the Google of the roofing industry in a few years,” he said. “It’s going to be that important and that big and an industry changer.”

Betting on a Winner

For Andy, one of the standout benefits of Choice Roof Contractor Group membership is the availability of valuable resources. When he encounters an unfamiliar roofing problem or scenario, he can get help from various contractors within the group who have encountered that kind of situation before and can advise him.

Though Andy has been in the roofing business for 20 years, it wasn’t until he found Choice Roof Contractor Group that he discovered the wealth of knowledge a coalition like the group can offer. In the past, his limited resources included social media and product manufacturers, and neither source could answer questions like:

• “What kind of pricing should I use?”
• “How should I hire?”
• “How should I structure the programs and agreements/contracts within my company?”

“Certain things you just can’t ask other roofing contractors that are kind of your competition,” Andy said, “and you can’t ask your manufacturer, because they don’t know—they are a totally different type of business than you are.”

“I like the fact that Choice Roof Group has filled a void,” he said. “They’re taking the hand of a manufacturer and contractors, and then contractors across the board are reaching out and taking each other’s hands to say, ‘We’re all in this together, and we’re going to share all of our experiences and give access to new contractors so that they can grow faster. We can keep them accountable.’ I think the idea is so fresh and new that it’s just going to take a little while to get people to grasp it, but it’s one of the purest forms of mentorship in the roofing industry that I’ve seen so far, so that’s why I’m a huge advocate of it.”

Andy is a paying member of Choice Roof Contractor Group and doesn’t receive any kind of compensation through the group. Nevertheless, he has thrown his time and energy into helping the association grow. He will host a national workshop for the group at his business this month, and he has set a personal goal to help the group’s membership grow to 300 members.

“I believe in the program so much,” Andy said, adding, “I do it all from my heart and also from the idea that I know we’re onto something big, and I know I’m betting on a winning horse with Choice Roof Group.”

Big Rewards

Andy greatly values his membership in the Choice Roof Contractor Group, and he says the annual membership fee he pays to be part of the association is nominal in comparison to what he gains from the group.

“The value that I get back is tens of thousands of dollars more than my initial investment, so that’s really peanuts compared to the value I’m getting back,” he said.

In addition to the many benefits of group membership, such as receiving qualified leads through the association, exclusive training opportunities and having access to shared knowledge among the contractors, Andy and other group members have also received incredible sales bonuses through Conklin. In 2017, Andy won not just one but two trips to Branson, MO, through the Conklin company and was able to take his wife with him on those vacations at no additional cost.

Our Group of Contractors Can Help You Succeed in Commercial, too!

Like Andy, you, too, can benefit from membership in the Choice Roof Contractor Group. Many contractors throughout the United States are discovering the various advantages of membership, such as:

• Off-site and on-site assistance from veteran roofing contractors
• Commercial roofing marketing strategies
• Our popular roofing lead generation program after qualification
• Helpful support from strategic partners and suppliers
• Additional credibility due to our nationwide reputation for excellence
• Professional commercial roofing training
• Discounted pricing on energy-efficient, long-lasting roofing products
• Job referral opportunities through connections in our network
• And much more!

If you would like to talk to Andy about these benefits and the best things he learned since joining in 2015, call him directly at (231) 578-4760. He would be glad to speak with you!

For John Miller of A-1 Roofing Systems, belonging to our respected roofing association has provided credibility, support and resources that have made all the difference in his business, helping him evolve from being a struggling roofer just surviving from job to job to doing large commercial projects. Even with the fantastic year he had in 2017, John expects to double his revenue next year.

“The Choice Roof Contractor Group is like a Better Business Bureau for commercial roofing,” John said, “and clients like that.” The peace of mind makes a huge difference and building owners also value the knowledge resources of the group that back every project.

A Foot in the Door

John was one of the earliest members to join Choice Roof Contractor Group. Prior to belonging to the group, he was struggling to gain traction in commercial roofing and to make ends meet, getting only small jobs for small buildings in a small town. He ended up taking some residential roofing work just to help generate cash flow.

“You were always busy, but it seemed like the profit margins weren’t nearly big enough,” he said. “There was a lot of hustle. There was a lot of fast-paced activity and not enough leftover time.”

For John, joining the Choice Roof Contractor Group made all the difference. It was through the group that he got the breakthrough opportunity that marked the start of his success in commercial roofing.

John had previously cold-called a branch of a large national company but without success. A couple of months later, however, that same company contacted this website looking for a price quote on an 80,000-square-foot roofing job, and John ended up getting the request. That job was his big break.

“They trusted us because of our affiliation with Choice Roof Contractor Group,” he said.

The group’s credibility, accountability and commitment to excellence helped get a foot in the door with a major client. Many other roofing contractors have also gained solid footing doing commercial work and landing big jobs they wouldn’t otherwise have gotten.

 “That would not have happened without the Choice Roof Contractor Group,” John said.

Another benefit of group membership is that quote requests received through the group are quality, prequalified leads. The customer gets to see what the group is about and what its members offer as a nationwide team.

“I get quite a few leads from the group,” John said.

 “Choice Roof Contractor Group is regularly at the top if you start Googling commercial roofing keywords,” he added.

Advice for Success

While prequalified leads, respected training, group credibility, shared knowledge and the other many benefits of membership can be game-changers for a roofing contractor, John advises that it is up to the individual to become successful.

“If you want to succeed in business, your focus has to be on servicing your customers rather than just seeing what you can get,” he said.

John said he was initially intimated by the commercial roofing market because of the largeness of the projects. He had to work on personal development, finding confidence, learning how those in the business world think and operate, and how to “speak the same language” to show business owners that they could trust him.

“I had to learn the skills and the mindset to learn how to perform in that market,” he said.

When meeting with a prospective client, John said, it’s a mistake to “sell yourself” and tell them everything you can do for them. Instead, he leads out by questioning a client and truly listening—finding out what they need, what their past experience has been with roofers, and how he can help them. He asks to take a tour of the facility so he can see where the issues are, and then after looking at the roof he generally proposes two or three options that he feels will best fit what the building owner needs.

Above all, benefiting the customer and truly providing service should always be a roofer’s aim.

“It’s so fun once you’ve learned your communication skills with your customers,” John said. “You can sell a couple hundred-thousand dollars in sales very quickly just because they sense that you’re servicing them. They don’t feel like you’re just taking money.”

Passing the Torch

John has certainly seen success since joining the Choice Roof Contractor Group. He foresees bringing in millions of dollars in revenue in the coming years. He counts himself blessed that instead of being out in the cold working just to make it through, he is now able to strategically use the winter months to prepare for next season and to line up spring jobs.

John’s five-year plan is to pass on his business to his oldest son, who is now 16 and whose ambition is to go into roofing like his dad.

“He loves what we do, and he has a passion for that,” John said.

Once the torch has been passed from father to son, John wants to become a consultant and a coach for roofing businesses—something Conklin, our preferred manufacturer, will pay him to do.

“It’s a mentorship program that is unequalled anywhere in the industry,” he said.

Because the manufacturer places high value on ensuring its contractors are properly trained, John can enjoy the experience of working with other roofers and helping them succeed. He will be able to do this at no cost to the contractors, as Conklin will use sales commissions to pay him for the mentorship instead of a traditional sales representative (a program that has been in place since the company entered the market in 1977).

Sweet Success

Because A-1 Roofing Systems achieved a large sales volume this year, John earned a free trip to Cancun, Mexico, through Conklin—a vacation he and his family recently returned from. This is yet another achievement he said would never have happened without the group.

“We ended up taking our whole family,” John said. “We’ve got seven kids, and we took the whole family down. We’d never, ever been to a beach anywhere in the world.”

He said a factor that made the vacation even better was there were about a hundred other Conklin families there, enjoying a similar reward for their sales success.

“You start keeping company with people who are used to success in what they’re pursuing, and that, in itself, is a big boost in continued success down the road,” John said.

John and the Rest of the Group Can Help You Succeed!

John emphasized the unique and tremendous benefits Choice Roof Contractor Group offers to roofing contractors like him.

“If you want to change your lifestyle and you have a commitment to stick to it until you succeed, we have something to offer here,” he said. “There’s no other group out there that offers what we do.”

For roofing contractors throughout the United States, CRCG provides numerous perks, including:

• Offsite and onsite assistance from veteran roofing contractors
• Commercial roofing marketing strategies
• Our popular roofing lead generation program after qualification
• Helpful support from strategic partners and suppliers
• Additional credibility due to our nationwide reputation for excellence
• Professional commercial roofing training
• Discounted pricing on energy-efficient, long-lasting roofing products
• Job referral opportunities through connections in our network
• And much more!

If you’re interested in learning more about how your roofing business can benefit from Choice Roof Contractor Group membership, give John a call at (608) 487-1500. He would also be glad to share details regarding how he has been able to grow his business so quickly.

One such success story comes from Rufus Hostetler of Mid-West Roofing Systems in North Dakota.

Backstory

Rufus began working for various residential-focused contractors at the young age of 14. Later he started his own business and eventually landed his first commercial job, which was a 14,000-square-foot metal roof. After seeing how much better everything was, he began moving from residential to commercial roofing work.

Rufus was one of the very first members to join up with Choice Roof Contractor Group when the association was first getting off the ground. Belonging to CRCG has revolutionized his business.

“It’s been huge,” he said.

He went fully commercial in 2012 and has never looked back.

Getting Professional

For Rufus, the benefits of belonging to a professional network like Choice Roof Contractor Group have been manifold, including:

• Interaction with other professional roofing contractors
• Knowledge of what actually works in commercial roofing marketing
• How to consistently close large commercial contracts
• Help with bidding and completing jobs
• High quality sales material to print and email to prospects

“For us to be able to have all that as contractors, without creating it all on our own—that’s huge,” he said.

Another benefit of belonging to Choice Roof Contractor Group is having access to the professional marketing services of Top Roof Marketing, which caters specifically to commercial roofing contractors.

Rufus said he gets about 50 percent of his sales leads through his website, which was built and is maintained by Top Roof Marketing. The services offered through Top Roof Marketing, including regularly published blogs with targeted keywords and social media distribution, have even helped him expand his business to other states.

Because his business website is so polished and professional-looking, Rufus said, it makes it appear that he runs a huge operation—when, in fact, his business is not quite as large… yet.

“I’ve had quite a few customers comment on how my website is set up and that they really like it,” he said.

Without the support and benefits of Choice Roof Contractor Group and the expert services of Top Roof Marketing, Rufus said, he wouldn’t have the successful business he enjoys today.

“I would probably be doing OK,” he said, “but I wouldn’t be doing as well.”

Living the Good Life

With the help of Choice Roof Contractor Group, Rufus has been able to build a very successful roofing business in a relatively short amount of time, experiencing success that many roofing contractors only dream of. He attributes a great deal of that success to his membership in Choice Roof Contractor Group.

“It definitely has had a big impact in my business,” he said.

The support, training to do more advanced installs, and expert consultation available through the group has greatly increased his business savvy and confidence.

In addition to enjoying professional support, training, and interaction, endorsed members also have the added bonus of access to commercial roofing leads generated through the association. While getting regular leads isn’t a guarantee and contractors need to always be proactive in soliciting new business contacts, Rufus said, when a lead comes through the group it is always a very high quality lead.

The success Rufus has experienced since joining Choice Roof Contractor Group has enabled him to have the kind of lifestyle he wants and the freedom to spend time with his family, travel and enjoy life in all kinds of ways.

“It has allowed us to do pretty much anything we wanted,” he said.

Because endorsed Choice Roof Contractor Group members like Rufus use high-quality Conklin roofing products and enjoy discounted pricing, an added perk of association comes in the form of manufacturer roofing leads, valuable referral commissions and even special trips from Conklin. Rufus has won vacations through Conklin for reaching certain targets. For instance, in the first year of going fully commercial, he was given a weeklong vacation paid for by Conklin with other “Preferred Contractors” who bought more than $125,000 worth of product. Last year, he achieved “District Manager” level, and once again he enjoyed a paid vacation in Cancun courtesy of Conklin.

Interesting fact: Early on, at age 22, Rufus was introduced to Conklin roofing products. This was before our group was fully established. When commenting on his experience with the manufacturer, he said “The products that we use—I mean, I wouldn’t use anything else. I haven’t had one roof that failed on me. … It just comes back to doing it correctly.”

You Can Benefit, Too!

Rufus’ success story is just one more example of how Choice Roof Contractor Group is benefiting roofing contractors throughout the United States. Our endorsed members enjoy various exclusive perks, such as:

• Off-site and on-site assistance from veteran roofing contractors
• Commercial roofing marketing strategies
• Our popular roofing lead generation program after qualification
• Helpful support from our strategic partners and suppliers
• Additional credibility from our nationwide reputation for excellence
• Professional commercial roofing training
• Discounted pricing on energy-efficient, long-lasting roofing products
• Job referral opportunities through connections in our network
• And much more!

If you’re interested in finding out how your roofing business can benefit from being part of the group, give Rufus a call at (701) 500-9399. He would also be happy to share exactly how he was able to grow so quickly.

One such success story is that of Carl Humes in Ft. Worth, Texas. In his first year as part of Choice Roof Contractor Group, Carl made the transition from a 100% residential background to a trusted commercial roofing leader with a network of clients in and around the Dallas metroplex. Before getting started with us, Carl was limited to performing exclusively residential roofing jobs. Over the past year, though, his story has been truly life-changing.

The Backdrop

Since Carl started working with a few of our group leaders and joined our growing contractor network roughly a year ago, he has transformed his residential reroofing company and secured multiple contracts with major clients in his operating markets. He’s continuing to build on this strong start.

Before joining our nationwide group, Carl worked exclusively in the residential sector. While fellow contractors in the commercial space enjoyed steady business, his work was largely limited to reroofing jobs and maintenance following storms. When work began to slow, Carl decided to shift gears and take advantage of the stability offered by commercial work.

Searching for commercial roof training online, Carl found Choice Roof Contractor Group. While he wasn’t sure what to expect going in, our training programs helped Carl gain the confidence to excel in the commercial market. But more importantly, the ongoing support from other contractors in the field ensured he actually achieved success.

Opportunity Arises

After receiving the training needed to install and maintain a variety of commercial roofing systems from the Conklin staff and our experts in the field, Carl hit the ground running. He changed his company logo, filed as an LLC with the name our in-house marketing team suggested, upgraded to a larger insurance policy and set up a new website. From there, he started networking and landed his first commercial jobs.

Of course, making the leap to commercial roofing didn’t come without its challenges. For Carl, securing credit proved to be a major hurdle. Banks were hesitant to give him credit, and paying for everything with cash limited his initial growth and marketing efforts.

Even with these limitations, Carl stayed focused and leveraged everything we had to overcome obstacles. He continued to network and approach potential customers until he found his first big break.

Things Gear Up

After a month-long break, Carl went out on a cold call to a large commercial building near his home. By chance, the business owner was there, and Carl took the opportunity to present his company’s value proposition, as well as additional information about Choice Roof Contractor Group (which offered the building owner with group-wide accountability, a service guarantee, and second-to-none field knowledge). After the presentation, the business owner agreed to let Carl inspect the roof, and an hour later Carl had secured work on the 30,000 square foot structure.

With training from Conklin and Choice Roof Contractor Group, Carl was equipped to provide a solution to the business owner’s roofing issues – issues that five other roofing contractors had failed to properly address. The result was a substantial amount of work for Hometown Commercial Roofing, including a complete roof coating installation on the original building and additional work at the business owner’s other property.

The support provided by Choice Roof Contractor Group helped Carl gain the confidence required to make a splash in the commercial roofing markets of North Texas. Access to a sizable network of roofing professionals means that group members have a wealth of knowledge available at virtually any time for virtually any problem.

Taking It to the Next Level

To date, Carl has already secured four large projects with the firm, and he’s currently negotiating a number of other jobs that amount to more than a million square feet of roofing. As his projects continue to grow, Carl is finding it easier to tackle the financial hurdles that once limited his growth. His company has secured credit accounts with Conklin and supply houses, giving it the resources required to perform larger jobs.

The days of struggling to navigate the commercial roofing market are now all but over for Carl. Whereas he was once stifled by other roofers who, instead of providing advice, would attempt to take his jobs for pennies on the dollar, Carl is now supported by an expansive network of roofing experts.

Great Opportunities Ahead

When asked to describe his journey over the past year in a recent conference call, Carl repeatedly highlighted his growing confidence as a result of the training and tips made available by Choice Roof Contractor Group.

Carl is also making himself available to other contractors looking to make the leap to commercial roofing. He’s eager to share his experiences and the knowledge he’s picked up along the way. His most fundamental tip is to stay focused and ignore the critics. With a bit of stubbornness and the guidance and support of our growing nationwide network, success in the commercial roofing market is within reach.

In Carl’s own words, “Whatever you believe and think you can do, you can achieve.”

To get in contact with Carl, call the number on his website: www.hometowncommercialroofing.com

How You Can Benefit Too

Carl’s story of rapid growth over the past year is a great example of how we benefit contractors. Our endorsed members benefit from many exclusive perks, including:

• Off-site and on-site assistance from veteran roofing contractors
• Commercial roofing marketing strategies
• Our popular roofing lead generation program with qualification
• Helpful support from our strategic partners and suppliers
• Additional credibility from our nationwide reputation for excellence
• Professional commercial roofing training
• Discounted pricing on energy-efficient, long-lasting Conklin roofing products
• Job referral opportunities from connections in our network
• So much more

Should you be interested in learning how we can benefit you, give us a call at (800) 670-5583 or contact one of our endorsed members: Interactive Member Map. We look forward to hearing from you!

During our conversation, we discussed the effectiveness of Conklin roofing products and how they stand out in the crowded fluid applied roof products market. Mike also shared how Choice Roof is providing Horizon’s team with a level of mentorship, technical support, and overall assistance that is hard-to-find in the commercial roofing industry.

Click Here for Full Screen Video Testimonial

Choice Roof Contractors Testimonial Highlights

Here are the highlights of the discussion:

Our product manufacturer partner, Conklin, stands out with its roof coating systems. With 15 years in the roofing industry, Mike has worked with a wide range of roofing product manufacturers. Prior to Choice Roof, he had used other coating products and found them to be lacking in a number of ways. They were not properly mixing, their configuration was watered down, or they were hard to work with.

He had heard about Conklin’s strong product performance and efficacy. And after apply the products himself and going through Conklin’s extensive two-day applicator training, it confirmed his perception: they were of good, dependable quality, had a very thick consistency, and were easy to use.

Conklin’s applicator training equips roofing applicators to offer more value to their clientele. With other roofing product distributors, Mike recalls the extent of their applicator training. In many cases, these sessions consisted of little more than a couple of hours of product demonstration. Afterward, product representatives would be available for technical support, but not always have a history of product use themselves.

Unlike other roofing product manufacturers, Conklin offers a much more thorough, detailed roofing systems training over two days. In this period, roofing contractors are given in-depth classroom and hands-on education in all components of each Conklin roof system. This equips roofing contractors with greater product knowledge and expertise. Because of this higher level of professionalism and product competency, it strengthens their value to industrial and commercial customers.

Choice Roof Contractor Group offers powerful mentorship, technical support, and more. Aside from high-performance Conklin products, our nationwide network offers access to veteran roofing professionals who are experienced with Conklin products. This life time mentorship is extended at no cost. Mike discussed how this is a great asset to Horizon.

Under our nationwide model, our roofing mentors are individuals who are real, experienced product applicators themselves. It adds a level of depth to the Conklin training, technical support, and product assistance which Horizon can now access. And these roofing mentors can be quickly reached for questions via phone, texting, email, social media, or other communication. They will even offer on-site help with bidding, roof walkthroughs, and actual roofing jobs themselves.

Choice Roof helps roofing companies strengthen their competitive edge. Our nationwide contractor network offers a full-scale of exclusive member benefits. With these, Mike feels really confident about taking Horizon’s commercial roofing division to a new level. Having met Choice Roof’s founder personally at the training, he reinforces how much our core team is dedicated to supporting each member for success.

Our experienced mentors and valued partners allow members like Horizon to be more competitive. With access to durable, long-lasting Conklin products and a strong knowledge of how they outperform competing roof systems, they are ready to strengthen their business presence in commercial roofing. And they are well prepared to provide high-quality commercial roofing services to building owners.

Other Benefits and Advantages

Aside from these highlights, Choice Roof Contractor Group helps contractors and building owners in other ways. These include:

• Lead generation for our contractor members (we regularly give out 40,000+ sq. ft. requests to qualified contractors)
• Stronger value with optional, non-prorated guarantees on 100% of labor and material costs on Conklin roof systems
• Building owners receive strong value from our members’ training, access to capable roofing veterans and resources, and other support
• Our nationwide reputation for excellence and performance
• Personalized, dedicated marketing support for contractors in our network
• Additional job prospects from our nationwide connections with national franchises and nationally known companies like Holiday Inn
• Strong assistance from our valued partners and suppliers

We’ve been privileged to see many exciting things happening. Many roofing contractors have joined our nationwide network and achieved new business heights. In other cases, contractors who are active in commercial roofing have taken advantage of increased lucrative business opportunities.

It’s worth highlighting the success story of one quality-minded Choice Roof Contractor team: Robert and Lori Brenneman of Jasper, Missouri. These dedicated roofers have seen some amazing growth opportunities in the past few years. Before they started out with Conklin Roofing Systems around three years ago, they had firm roots in residential contracting. And since then, their story has been life-changing.

The Backdrop

Today, Robert and Lori are the owners and operators of Brenneman Roofing (www.brennemanroofing.com), a fast-growing commercial roofing company in Missouri. Since they started working with a group leader and joined our nationwide contractor network, they’ve serviced a number of nationally known franchises and retail brands. And they’re continuing to reach new plateaus.

Rob and Lori’s journey in roofing begins around ten years ago. At that time, aside from being a full-time firefighter, Rob operated a local handyman business. It was a successful venture and kept him busy. But it never quite gave him the income he desired for his family. And since he had many jobs each day, it was time-consuming – which meant he was often away from Lori and their four children.

Over the years, he kept on the lookout for opportunities that would be more time-efficient and more profitable.

Opportunity Arises

Some time later, Rob received a call from his older brother, who works as a foreman for Choice Roof Contractor Will Schrock at Montana-based Schrock Construction. Rob’s brother introduced him, gave him a brief rundown, and spoke of profit potential.

Intrigued, Rob did some research and decided to go to a roof systems training. That fall, he learned the proper applications of Conklin roofing products in Kansas City. With the Conklin Master Contractors who shared their testimonials and success achieved, Rob felt inspired and well-educated when he left the roofing training center.

Nonetheless, time proved to be tight over the first year. But Rob remained dedicated. In due time, the Brennemans would become more involved – albeit from a different direction.

Things Gear Up

In that time frame, Lori started a housekeeping business. She built up a steady client base, but wasn’t satisfied with the income it was bringing in. Rob convinced her to try out some of Conklin’s cleaning products – and they were effective. They were not only solid cleaning agents, but they increased her profit margins. Convinced of Conklin products’ efficacy, the Brennemans attended a Conklin business seminar, where they learned first-hand of the larger potential offered by Conklin.

Afterward, the roofing business really started to take off. They began getting local roofing jobs. Lori also did well with her housekeeping business and then sold it so they could focus on Brenneman Roofing full-time. In this time, the Brennemans honed their knowledge and skills with our preferred roofing products and became capable commercial roofing contractors.

Taking It to the Next Level

In late 2013, Rob and Lori decided to join Choice Roof Contractor Group. Since then, Brenneman Roofing has grown by leaps-and-bounds.

With the support of our network and, even more so, their desire to expand, the Brennemans have doubled their income every year. And they’ve established themselves as commercial roofing professionals. In turn, this has led to great success

In addition to local and regional companies, Brenneman Roofing has served nationally known brands such as Burger King. Rob also shared they are currently in talks with a multi-billion-dollar New York Stock Exchange-listed company for a roofing job after receiving the lead off a website our partner Top Roof Marketing developed for their company (Update 12-15-14: The contract is now signed). This corporation was highly impressed by Brenneman Roofing’s professionalism, credentials, and knowledge of commercial roofing.

Great Opportunities Ahead

When asked about their future plans this week, Rob and Lori spoke of their confidence. With the extent to which Brenneman Roofing is growing, the Brennemans plan to focus all of their attention on commercial roofing.

Rob and Lori have also become leaders in helping others. They are regular attendees at the National Convention, where they network with like-minded people committed to personal and business success. And they are active in training sessions and on the business seminar circuit, in which Lori has been invited to be a speaker and presenter.

With their growing reputation and Choice Roof’s support, the Brennemans are excited about the future and what it will bring their business and family.

How You Can Benefit Too

• Off-site and on-site assistance from veteran roofing contractors
• Commercial roofing marketing strategies
• Our popular roofing lead generation program
• Helpful support from our strategic partners and suppliers
• Additional credibility from our nationwide reputation for excellence
• Professional commercial roofing training
• Our popular roofing lead generation program
• Discounted pricing on energy-efficient, long-lasting Conklin roofing products
• Job referral opportunities from connections in our network
• So much more

Should you be interested in learning how we can benefit you, give us a call at (800) 670-5583. We look forward to hearing from you!

It is worth a moment to highlight the story of one of our newest members: KCI Roofing out of Covington, Georgia. Since they attended Conklin’s commercial roofing training program in August, company owner Shane Kitchens, Jason Perhacs, and other members of the company have hit the ground running. And they have been seeing some tremendous results with our network’s support and, more importantly, due to their drive to expand quickly.

In short, their foray into commercial roofing has been nothing short of explosive.

The Back Story

Before getting into the details: a little background on KCI Roofing. Based out of central Georgia, KCI Roofing has been in the roofing industry for 50 years. They have steadily grown into a large residential roofing company, and have done as much as $12 million in annual sales, with 25 salespeople and offices in multiple states. Having built up a strong presence in residential roofing, they have now turned to commercial roofing opportunities throughout Georgia.

Opportunity Knocks

Just a few weeks ago, KCI Roofing received a 54,000 square foot roofing lead from us. And having reached out to old connections, they have begun opening up doors to look at many other commercial roofing projects, as well.

To help them with bidding on these roofs, Senior Mentor Sam Hostetler flew down to Georgia. As part of our life time mentorship and support program, Sam was on-site to help Shane and Jason look over different roofing projects, make sales and product demonstrations to client prospects, become more knowledgeable of Conklin product’s versatility and applicability, and more. The prospective clients were also impressed by the fact that Shane and Jason had strong ties to experienced, capable roofers who know the full merits of Conklin’s product line.

Over a period of about a week, Shane and Jason grew even more confident in their understanding of the dynamics of the commercial roofing market, as well as how Conklin’s roof coatings and other products offer value. Overall, the takeaways from Sam’s week-long assistance, and their own efforts to plunge forward, were tremendous.

Current Highlights

As a result of Sam’s week-long trip and KCI Roof’s energetic entrance into commercial roofing, the following highlights have come to the fray:

• KCI Roofing is currently in the bidding and prospect stage of a 400,000+ square foot flat roof on a school in Georgia. This roof has three sections where restoration work is needed badly. In these areas, officials have agreed to have a Conklin product test run be done. Based on his extensive sales background, Sam rates KCI’s chances of closing the entire project as “excellent.” (Update 12-19-14: We helped install a foam and coatings system on the first part this week.)
• KCI Roofing currently has prospects for an additional 2-3 million square feet of roofing in the surrounding communities.
• On top of the product testing in the three sections, KCI Roofing and Choice Roof Contractor Group will be hosting the school superintendent on a business trip in Missouri. There, they will walk some roofs that had Conklin products applied on it years ago—and that have not had trouble to this day.
• KCI Roofing has been actively putting out bids on other flat roofs and metal roofs in their surrounding communities—and has been getting tremendous feedback on the energy-efficiency and cost savings offered by Conklin’s roof restoration systems.
• Sam shares his excitement for KCI Roofing and the future, as it is clear there are tremendous commercial roofing market opportunities in Georgia, based on his recent nationwide tour and his week-long trip there.
• KCI Roofing is busily engaging in telephone outreach efforts throughout Georgia and has been highly successful in arranging on-site roof evaluations.

KCI Roofing’s Perspective

When asked for his thoughts on what has happened, Shane shared that he is impressed with the extent to which our network has helped them in their efforts. Now he and his team are much stronger and more confident in approaching commercial prospects, in carrying out effective sales presentations for interested prospects, and in their overall commercial roofing knowledge.

Shane also spoke of how being able to call up an experienced roofer for on-site coaching and camaraderie-building was of enormous value. Now that Sam has helped them with this initial groundwork, the KCI Roofing team continues to make cold calls to their neighboring communities — and they have been getting even more notable requests from local businesses for bids!

With KCI Roofing’s exceptional experience in the roofing industry, confidence, and Sam’s own assistance, the opportunities for this dedicated team are truly limitless. With our partner Top Roof Marketing’s assistance, they are expecting great things on the horizon. Notably, experienced contractors from South Dakota and Ohio will be heading down to Georgia in the wintertime to help KCI Roofing with additional projects. It is yet another facet of how our network can connect enterprising contractors to experienced professionals—even if they are across the country.

Outlooks, Future Plans, and Closing Thoughts

• For us, the opportunity to work with KCI Roofing for a week, and see such great results come from it, is another strong validation of our network’s support model.
• Newer and experienced contractors alike benefit from our mentorship from successful contractors like Sam, free lead generation, professional commercial roofing training, key partnerships, and more.
• Sam also reinforces that our network stands out for the level of support it offers. Simply put, there are few opportunities today in which new commercial contractors can benefit directly from the guidance and assistance of a veteran contractor and product expert, right on the job site.
• For the future, Shane says that “he’s surprised by all the opportunities opening up with him.” He also relays his excitement about “opening up the Southeast with Conklin products while representing Choice Roof Contractor Group with quality service and trust.”
• On top of what they are doing, Shane plans to establish an office in southern Georgia. And he is in the process of hiring and training a commercial roofing telemarketer for even greater outreach.

You Can Benefit, As Well

On top of free lead generation, mentorship, professional training, nationwide reputation, discounted products, and more, Choice Roof Contractor Group offers great job opportunities through our extensive business relationships. We have been privileged to serve some of the biggest franchises and nationally known brands in the United States.

Should you be interested in more commercial roofing projects, give us a call at (800) 670-5583. We will be happy to share more details of how our network members have been growing to new heights with our help!

Small Town Setting, Big-Time Potential

Based out of the small village of Coloma, Wisconsin, Simon Troyer says he’s always enjoyed doing construction. And now that he has a commercial roofing division up-and-running as part of his business, he is tremendously excited for the future.

When asked to describe his professional background up to this point, Simon says it’s been a gradual process. With the business opportunities from Conkin and dedicated support from Choice Roof Contractor Group, though, Simon truly feels confident in his business outlook.

Like many great stories, Simon’s story is rooted in humble beginnings. It starts with his entrance into the construction industry around eight years ago or so.

Setting the Foundation

In 2007, he embarked on a career in construction, slowly before he was married. In those days, Simon worked with family on various small construction projects and occasionally completed work that came his way. He had grown up in a sawmill and on a family dairy farm, and from there he had been looking for a change of pace.

Over the years Simon honed his technique as well as his passion for construction and helping others, qualities which define his business to this day. Bit-by-bit, he learned the ins-and-outs of many aspects of carpentry, remodeling, roofing, and others. It set a firm foundation for when he would start out in business for himself.

Entrepreneurship Beckons

After five years of working with others, Simon decided he wanted to strike out on his own. He desired to provide a stable life for his family, and the independence and profit potential that come up with business ownership were hard to dismiss. With his construction skill set, Simon was confident he would be able to run his own business. In late 2012, desire became reality. Simon launched Troyer Carpentry, buoyed by the craftsmanship skills he had developed over the years as a quality-minded construction professional.

When Simon recalls those days, he says that times were good, but he remained on the lookout for additional business opportunities that would strengthen his family’s quality of life. It wasn’t clear yet, but Simon had actually come across the Conklin business opportunity that would open up new doors for him later. In the months before he formally started his own business, a friend introduced him to Conklin and spoke of the opportunities. Simon’s interest was piqued, but he wasn’t quite ready to take the leap.

Timely Re-Encounter

A few years later, Simon had built his business to be a respectable company that performed occasional residential repair work along with bigger-scale home construction projects. His desire to better his family’s well-being remained as strong as ever. He had examined other business opportunities, but close scrutiny had revealed them to be not so promising. A chance re-encounter with the Conklin business opportunity proved to be a turning point.

About two years or so after he had first heard of Conklin, Simon was again reacquainted with it by who is now fellow Choice Roof Contractor John Miller of A-1 Roofing Systems. This time around, Simon was more impressed by what Conklin offers. John spoke of how long Conklin had been around as a company, and how others were achieving the financial security they’d dreamed of with its diverse product line. Simon appreciated how he’d have more time to spend with his family, along with how he’d be helping other people with Conklin’s great products.

Taking the Leap

After seeing what he could accomplish with this unique opportunity, Simon decided to take the plunge. He signed up in Conklin, and he went to its comprehensive roof systems training in June 2013. At the training program, Simon says he was tremendously impressed by the depth of the instruction itself. It truly gave him the confidence that he could add a new division to his construction company—a commercial roofing business unit—and he could give his family the life he wanted them to have.

New Developments and Emerging Opportunities

In time, Simon heard of another appealing group that built on top of Conklin’s roofing business opportunity. John Miller spoke of a group that offers dedicated support and resources to help contractors achieve success, Choice Roof Contractor Group. Simon says now he was impressed by the network’s free lead generation as well as its lifetime mentorship and support programs.

A prudent business owner, Simon slowly began interacting with Choice Roof Contractor Group and its support team. In time, he saw firsthand how he could benefit from it, and in April 2014, he signed on as a full member.

Based on his expertise as a construction professional as well as his experience with the Conklin products, Simon was appointed “Choice Roof Contractor” status. Now that he has joined the group, Simon has been actively bidding on commercial roofs and taking on new opportunities to take his rebranded construction company, Troyer Roofing & Construction, in a new direction. It’s a dramatic change from where Simon says he was just seven years ago.

Simon’s Thoughts

When asked about advice he would give to new contractors or people who are considering taking up commercial roofing, Simon emphasizes that action is needed today. It doesn’t pay off if one waits to do something for months or years, because he or she is foregoing great opportunities that could be around the corner.

Simon also expresses his confidence about the future and its potential for him, his business, and his family. He’s grateful for the support he’s been given by Choice Roof Contractor Group, and with a little bit of time and this great support network at his back, there’s no limit to what he can accomplish. In a nutshell, he feels empowered to scale his business to new heights and to inspire others to do the same. After all, Simon says, they can look at what he has done—made a transformation from a budding craftsman to a capable professional who’s ready to take his business to the next level. All it takes is the determination and resolve to begin with that critical first step, and you can open the door to a world of boundless opportunity.

Should you be interested in learning more about Conklin and our support network, give Simon’s business a call at 855-552-2343. He would look forward to discussing how we can give you dedicated support for helping you establish your own successful business.

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In this week’s contractor feature, we take a look at new Conklin contractor Jonathan Wanner and how he’s decided to become more successful. Hailing from the great state of Michigan, Jonathan has stepped forward and decided to jumpstart his own commercial roofing company. He’s now in the throes of its development, but he’s excited about the future and what it holds, and about how he has a huge support network behind him.

Humble Beginnings: Installing Windows

When asked about what drives his roofing company, Jonathan says “quality service” is the core value that’s responsible. It’s a fundamental that he’s displayed over the years, as he’s risen from a construction crew member in the family business to a forward-thinking company owner.

Jonathan’s story begins in his teenage years, when he became an active part of his family’s construction operations. He had grown up in construction for his whole life up to that point, but that’s when things started taking off.

His family’s company specializes in vinyl windows, but Jonathan recalls his involvement in all manner of construction work. As a member of the crew, he was charged with discarding old building products and other duties related to project disposal. Over an approximately two-to-three-year spread, he rose in the ranks from menial laborer to full-time contractor, and he assumed more responsibilities in the construction crew’s day-to-day operations. Over time, he learned the ins-and-outs of all that was involved, as well as the full value of quality workmanship. That, in turn, laid the seeds for what would later become an enterprising desire to break into commercial roofing.

Once he became a full-time contractor, bit-by-bit Jonathan became a more integral part of daily service-providing. He honed his craft, and by the time he was 21 years of age, Jonathan had been appointed the main installer. As he steadily grew to be an invaluable part of his family’s legacy, he started developing a sense of entrepreneurial ambition and independence. Over time, he became keen on striking out on his own.

Opportunities Arise: Commercial Roofing with Conklin

A few years into his career as an expert installer, Jonathan’s desire for running his own business had gained further traction. It was around this time when he heard about Conklin roofing from friends and was intrigued by the unique business opportunity it presented. He was told stories about roofing contractors who had encountered great success with the product line, tied together with Conklin’s standout business model. The stories of success piqued his interest, and he started doing research on just how viable Conklin’s business opportunity really was.

Timely Intervention: Family Member’s Experience

Jonathan knew there wasn’t really anyone in his area who was doing what Conklin offered, and it seemed to be the best opportunity to carve out a profitable niche business. The attractiveness of the business opportunity was expounded by his desire to establish a high standard of living for his wife and children. That’s when he contacted Conklin for more details about getting involved and what he should expect. One Master Contractor contact and hours of extensive Internet research later, Jonathan was more convinced of the legitimacy of Conklin’s business opportunity. However, he wasn’t quite ready to take the full leap.

A timely ‘intervention’ came in the form of a visit with a distant family member. This family member used Conklin roofing products himself, and with his personal testimony about their value to both contractors and customers, Jonathan was further emboldened. A chance encounter with a nationwide network of commercial roofing specialists who use Conklin products, though, was what sealed the deal. Jonathan contacted Choice Roof Contractor Group for more information, was impressed by the answers given and level of support the network provides, and then decided to journey to Conklin roof systems training.

Gearing up for the Big Time: Taking Action

At Conklin’s training seminar, Jonathan received hands-on experience with Conklin’s high-performance roofing systems, which built on top of his honed expertise as a construction professional. When asked about the quality of Conklin’s factory training program, Jonathan remarks on how he was impressed by how thorough and informative it was. One thing that stood out was how comprehensive Conklin’s roofing system instructors were in their coaching—at many points, Jonathan would have a question that wasn’t directly related to what was being taught, but the instructor would answer it a few moments later without him having to ask it.

Now, as a business owner, Jonathan has named his new roofing venture “Superior State Roofing”. Aside from the obvious nod to the well-known Great Lake to the north, he says it’s a subtle reflection of what customers can expect from his commercial roofing services—quality treatment in every facet of what’s done.

Even though the pressure of starting and running one’s own business is tremendous, Jonathan says he’s glad he made the leap. With Conklin roofing products, the training he’s received, and the contractor support he has at his disposal, he’s more than ready to set his entrepreneurial ambitions aflame—and give a better life to his family as a result.

Great Business Opportunities Await

Should you be interested in learning more about how you can benefit from commercial roofing business opportunities like Jonathan, you can contact Choice Roof Contractor Group for more information. Our nationwide network provides a slew of exclusive benefits to quality-driven contractors, including lead generation, lifetime mentorship, discounted product pricing, dedicated marketing support, and more. Choice Roof Contractors also benefit from our partnerships with key service providers and vendors.

Don’t hesitate to give us a call at 800-670-5583 should you have any questions.