Building a Lead Generation Machine

Generating qualified leads consistently is one of the biggest challenges roofing companies face. It doesn’t matter whether you deal in residential or commercial roofing, your business can’t stick around for long without having a well-built and well-oiled lead generation machine.

Roofing companies often experience frequent famine and feast cycles, and the burnout during the spring and autumn seasons can hit as severely as the lack of business during off-season months. The only way out of this dilemma is to have a pipeline continually filling with leads throughout the year. In this article, we will share several tips that will help you build your own lead generation machine and help you get clients regularly.

Understand Your Buyer’s Persona

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    Having a clear understanding of your target audience is the recipe to success in any business and roofing is no different. By offering too many services, you risk becoming a jack of all trades and master of none. While being a full-service roofing company might work for many, it’s not going to work for everyone.

    So, create a mental picture of your ideal buyer by answering the question “Who would like to order your services?” In marketing jargon, this exercise is known as creating a buyer’s persona and these personas have helped brands generate incredible levels of revenue.

    Know Their Pain Points

    After zeroing in on your ideal client, the next step is to understand their pain points so you can properly market to them. Just keep in mind that today’s buyers have an ocean of knowledge readily accessible to them. It’s important that they get more than just good information from you as what they ultimately want is superior customer service. Give them a solid set of reasons to believe you can give it to them.

    Research the Competition and Identify Your Main USP

    In addition to researching your ideal clients, you will also need to carefully study your competition so you can differentiate your roofing company from the crowd. Your unique selling proposition (USP) needs to make you stand out from everyone else and immediately appeal to your target client base.

    Leverage Content Creation and Promote Effectively

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    Once you have followed the above steps, now it’s time to explain your USP and value proposition to the intended audience by using engaging content. You’ll need to craft appealing content that will explain how your roofing services are going to solve the problems faced by your prospective clients.

    While most businesses nowadays realize the importance of content creation, social media, etc., only a fraction have realized that content is of no use if it’s not promoted to the target client base. As part of the buyer persona exercise, you’ll also need to identify the advertising mediums that are most frequently used by your client base. For homeowners looking to replace roofs, Instagram or Facebook might be the ideal medium, but if you work with large businesses then LinkedIn might prove to be of better value as it’s being used by decision-makers and C-suite executives.

    Prep Prospects for the Ultimate Conversion

    You will need to understand a buyer’s journey from the top of the sales funnel (attracting visitors) to the bottom (turning them into a paying customer). As you move through the stages of getting contract information, presenting helpful material, answering questions and handling objections, you will want a plan to drip-feed information to the prospective buyer with content designed for that specific stage.

    Build New Partnerships

    You can build new partnerships with other businesses in related industries such as real estate developers, real estate agents, property managers and commercial electricians who often deal with buyers dealing in commercial buildings. These new relationships can lead to a stable supply of qualified leads that will help you break the feast and famine cycle.

    Word-of-Mouth Marketing

    It’s rightfully said that word-of-mouth marketing is the best form of marketing. It has always been this way. In the digital age, this means customers trust testimonials and online reviews more than any content produced or commissioned by you. You can ask your past customers to review you on Google, Facebook or any other channel of your choice. Few people realize how effective it can be. How many reviews do you have posted online?

    Conclusion

    Generating leads on a constant basis requires constant effort. This should be expected. However, by following the tips mentioned above, you can turbocharge your own lead generation machine that’ll not only generate regular business for you but will also help you scale in revenue and profitability.

    Troubleshooting Common Issues with Single-Ply Roofs

    Single-ply roofing systems like TPO, PVC, and EPDM have become a staple in the commercial roofing world. They’re lightweight, durable, energy-efficient, and relatively easy to install. But even the best roofing systems aren’t immune to problems over time. Whether it’s caused by weather, installation errors, or regular wear and tear, understanding how to troubleshoot issues before they become major repairs can save you thousands in the long run.

    Here’s what to watch for (and what to do) when your single-ply roof starts showing signs of trouble.

    Membrane Shrinkage Can Lead to Costly Failures

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    Over time, exposure to UV rays and fluctuating temperatures can cause certain single-ply membranes, especially EPDM, to shrink. When that happens, the tension on the membrane can cause it to pull away from edges, flashing, and seams. Once these points are exposed, leaks are only a matter of time.

    To stay ahead of the issue, monitor the perimeter of your roof and areas around penetrations for signs of pulling or curling. If caught early, your contractor may be able to reinforce the membrane or re-flash affected areas. Left unchecked, though, shrinkage can mean serious repairs—or even full replacement.

    Foot Traffic and Debris Can Cause Punctures and Tears

    Single-ply roofs are tough, but they’re not invincible. Rooftop foot traffic, service crews, dropped tools, and flying debris during storms can all lead to punctures or cuts in the membrane. Even small punctures can allow moisture to reach the insulation layer below, leading to saturation, mold, and reduced thermal performance.

    Keep an eye on areas with heavy foot traffic and consider installing walkway pads near rooftop equipment. After storms or maintenance visits, inspect the membrane for new damage. Small holes can often be patched, but widespread damage may signal larger problems.

    Seam Failures Are a Common Leak Source

    seam failure single ply commercial roofSeams are critical to the integrity of any single-ply roof. Whether they’re heat-welded (TPO, PVC) or adhered (EPDM), seams are a potential weak spot; especially if not installed properly or subjected to years of UV exposure.

    Watch for areas where seams appear bubbled, lifted, or separated. A simple probe test can often detect loosened seams. Address these quickly, as a failed seam can let in water that migrates far beyond the point of entry. For best practices on seam repairs, consult the Single Ply Roofing Industry (SPRI) guidelines.

    Ponding Water Can Accelerate Roof Degradation

    Flat and low-slope roofs should be designed with proper drainage in mind, but over time, things shift. Settling, insulation compression, and clogged drains can lead to ponding water. Water that remains more than 48 hours after rainfall can damage the membrane, promote algae growth, and increase UV degradation.

    If you notice standing water, act quickly. Cleaning out drains may be a simple fix. If ponding is recurring, solutions like tapered insulation or secondary drains may be needed. Don’t wait—long-term ponding can void warranties and compromise your roof’s performance.

    Flashing Around Penetrations Is a Frequent Failure Point

    Anywhere your roofing system must be sealed around an object – like a vent, HVAC unit, or skylight – is a potential vulnerability. Flashing that cracks, pulls away, or lifts from the membrane can open the door for leaks and interior damage.

    Check flashing details regularly. Look for gaps, tears, or dried-out sealant. These areas can often be patched or re-sealed without major cost if caught early. But if several flashings fail at once, or if there’s visible water damage inside, it may point to more systemic issues with the roof’s installation or age.

    Protect Your Investment with Regular Inspections

    Single-ply roofs are designed to last 20–30 years when maintained properly—but that lifespan depends on regular inspections and timely repairs. Routine maintenance not only extends the life of your roof, it helps you avoid costly surprises when the next storm hits.

    Need help? The National Roofing Contractors Association (NRCA) and Choice Roof Contractor Group are excellent resources for finding commercial roofing service providers who have experience with single-ply systems.

    Tips for Installing Commercial Metal Roofs

    Metal roof installation is an intricate process, and it’s of utmost importance that a metal roof is installed correctly to avoid issues down the road that may crop up due to faulty installation. In this article, we will discuss several tips.

    Choosing the Right Material and Metal

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      The term metal roof can refer to a number of different roofing systems depending on the context. As any metal roofer worth his salt knows, there are many options to choose from when installing a metal roof. Here are some of the most common types of metal roofing options.

      Aluminum Roofing: Aluminum is among the most popular metals that are commonly used for metal roofs. It’s lightweight and corrosion-resistant, which makes it ideal for coastal areas or regions where the climate can accelerate corrosion. It’s a bit more expensive than steel and may also be dented easily. However, aluminum roofs can easily last several decades if properly maintained, and it’s not uncommon for them to last up to 3-4 decades.

      Tin Roofing: Tin roofs were synonymous with metal roofs a few decades ago, and one can still come across old buildings with tin roofs. It’s a bit cheaper than steel and aluminum but lacks the strength and finishing of both these metals. Nowadays, it’s rarely used for metal roofs due to the easy availability of better options.

      Steel Roofing: Steel is the metal of choice for most commercial and residential buildings and is the most commonly used metal for metal roofs. It’s pretty cheap compared to aluminum and other metals.

      Steel also offers a wide range of options when it comes to design, shapes, colors, and hues. However, due to its rust and corrosion-prone nature, it may not be a good choice for areas where the climate can lead to corrosion, such as near seas, oceans, or coastal areas. Steel roofs can last anywhere from 40 to 60 years or even more with regular care.

      commercial metal roof installationStanding Seam Roofing: Standing seam roofs are among the most popular varieties of steel roofs in use today. Standing seams conceal the fasteners used to bind steel sheets together, which is ideal for rainy areas as there’s very little chance of a leak, even after a severe rain shower or hailstorm.

      Standing seam roofs are also known for their enhanced strength and durability, providing enhanced roof resistance. Concealed fasteners not only significantly reduce the chances of leaks but also appear aesthetically pleasing. A major downside of standing seam roofs is the cost, as these roofs are more expensive than most other metal roofing systems.

      Metal Shingle Roofing: Metal shingle roofs, as the very name suggests, use shingles made of metal, with steel being the most common material used in such roofs. They provide you with the strength of steel and the beauty of shingles.

      Metal Slate Roofing: To describe in just a few words, metal state roofs combine the beauty of slate shingles with the strength of steel.

      Metal Tile Roofing: Metal tile roofs are ideal for someone who wants to enhance the appeal of their building with the beauty of tiles and also wants to use a more robust material that will not be prone to damage, as is the case with tiles.

      Copper Roofing: While many people assume that steel roofs last the longest, this is not true, as this honor goes to copper roofs that can last 100+ years. In fact, copper roofs on some historical buildings have lasted for centuries. Copper is a less reactive metal, and as such, copper roofs are ideal for use in industrial or commercial buildings or near coastal or humid areas.

      Copper roofs are also quite beautiful due to the natural color of copper, which looks quite aesthetically pleasing to the human eye. The only significant disadvantages of copper roofs are that they are very expensive compared to other metals and may cost 4 to 6 times more than a similar steel roof. They are also more complex to install, and not many roofing companies have the expertise to install copper roofs.

      Zinc Roofing: Zinc roofs are similar to copper roofs in most aspects and are considered a premium roofing option, like copper roofs. The major downside is that even fewer roofing companies have the necessary expertise and experience to install zinc roofs. However, if one wants a roof that can last a really long time, then, indeed, one can consider copper or zinc roofs.

      Choosing the Right Tools for Installation

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      The success of any commercial metal roofing project depends on the expertise of the roofer and the tools that he has access to. It’s imperative that the roofer installing, repairing, or replacing a metal roof has good quality roofing tools such as swivel head shears, metal snips, nibblers, hand seamers, and impact drivers, as it’s almost impossible to work on a metal roof without these handy tools.

      You must also choose the tools based on the metal or material you’re working with. If a metal cutter can cut through steel of 18 gauge or 0.048 inches, it might not cut a steel sheet of 14 gauge or 0.08 inches due to its thickness. So, always be mindful to carefully select the tools for every metal roof project by analyzing what materials you will use.

      Take Accurate Measurements

      It goes without saying that in roofing, one needs to take accurate and precise measurements, as no amount of “eyeballing” can ever come close to the precision of using the right measuring tools. If your measurements are accurate, then it’ll save you plenty of time that could be wasted if you happen to be working with just an estimate of the area on which the metal roof needs to be installed.

      Install Underlayment, Fasteners, and Flashing the Correct Way

      During the course of a metal roof installation, repair, restoration, or replacement process, you’ll need to install several pieces of a roofing system, such as underlayment, fasteners, flashing, etc. Any error during installation will eventually lead to problems down the road that could cost your business tens of thousands of dollars.

      So, always install these various components of a roofing system the correct way. Many manufacturers provide detailed guidelines and pictorial diagrams about how to install their products. And it’s a good idea to review the documentation carefully before installing these components. Correct installation will lead to a resilient roofing system that will be able to withstand even the harshest weather conditions.

      Conclusion

      These are some of the most important things that one needs to consider while installing a commercial metal roof. This list is by no means comprehensive, as there are certainly other things that one can add. We always appreciate feedback. Feel free to reach out if there are any other additional tips that you feel should have been included in this list.

      Critical Tools for Commercial Roofing Contractors

      Running a successful commercial roofing company requires exceptional skill, hard work, and ingenuity. It is accepted wisdom that no commercial roofing contractor can succeed long term without these attributes. Once you have these, the next most important thing is that you have the tools to complete the jobs secured. We’ve compiled a list of critical tools that every commercial roofing contractor needs to have to perform his job quickly and professionally.

      Roof Cutter

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        Roof cutters, as the name says, are tools used to cut through flat roofs and are often essential for roof replacement and roof repair. Roof cutters are large tools fit with a gas-powered engine/motor and come with a strong blade that cuts through the flat roofs. They can significantly reduce the time you spend cutting and removing damaged roof areas.

        These mechanical cutters allow you to cut large areas of roofing systems into more manageable smaller pieces. Most cutters come with single or double blades that can be easily adjusted to cut through just the roof membrane or all the way through the roof deck. The depth of the cutting blade(s) is usually modified through an adjustment screw.

        You should also take basic precautions such as wearing eye protection safety shoes, ensuring that there’s no electrical conduit or wires in the vicinity of the cutter, and, most importantly, keep your hands and feet away from the cutter blade.

        Mechanical Sweeper

        Mechanical Sweepers are another must-have tool for any commercial roofing contractor. Mechanical sweepers, also known as power brooms, are specialized to remove all sorts of debris from the roof once a roofing project is finished.

        These devices are also powered by gas engines and generally use a 5 to 10-HP engine that provides sufficient power to remove heavy pieces of debris such as large shingles, wood, or stones. Mechanical sweepers use wide poly coil brushes ranging from 36″ to 50″ or more. The wide-sized coils are enough to sweep large areas in a short amount of time.

        A mechanical sweeper can weigh anywhere from 250 pounds to 350 pounds or more, depending on the size. Reducing the time required for cleaning is a significant advantage of mechanical sweepers, as they can reduce the time you spend spent on cleaning a large roof from hours to mere minutes. Another important benefit of these sweepers is that they can be used for a wide variety of tasks in addition to roofing.

        Roof Measurement/Estimate Tools and Software

        Measuring roof area and preparing an estimate are all essential activities for securing a roofing job, and these tasks consumed a lot of time in the pre-digital era. Thanks to apps and software available now, an incredible amount of time can be saved on measuring roofs and preparing an estimate.

        Modern-day roof measurement tools can integrate high-resolution roof imagery, 3D models, and even your smartphone camera to measure the dimensions of a roof accurately. These tools also come with additional features such as precise measurement of the roof area in square feet, quick estimate preparation, material cost estimates, and labor cost estimates.

        You can take precise measurements of roofs through such software and create a detailed quotation or estimate in a very short amount of time. These tools also often allow you to store past measurements in the cloud for easy access wherever you are.

        CRM For Managing Contacts and Marketing

        A commercial roofing contractor usually spends a lot of time managing leads, maintaining communication details, and keeping an eye on the ROI of marketing campaigns. A CRM or customer relationship management system can help you automate most of these tasks and free up a lot of valuable time that you can spend on other, more important tasks.

        CRM software will not only help you keep an eye on leads but will allow you to manage the sales and marketing process from start to end. Today’s CRM systems can also be synced with other roofing tools and software, such as estimate preparation tools, further reducing the time that you spend on managing your business.

        Some CRM software comes with in-built measurement functions and double as measurement/estimation tools, removing the need for using different software to manage your routine business processes. Some quite advanced CRMs allow you to control the whole process from the mobile apps that can be quickly installed on an Android smartphone or Apple’s iOS platform and give you the option to directly collect payments from customers online using a payment processor of your choice.

        Drone/Infrared Imaging Tools

        Roof inspections are becoming more crucial for many different types of roof repair, roof restoration, and roof installation projects. While manual roof inspection was the only option available to commercial roofing contractors in the good old days, now one can conduct a thorough roof inspection and complete an accurate estimate without ever having to set foot on a roof.

        Drone and aerial imaging have made this possible and, in most cases, are better suited for quickly conducting a thorough roof inspection. Modern-day drones are equipped with high-resolution cameras that can perform as well as the human eye or even better in some cases with special lenses. Drones used for aerial inspection/imaging are also equipped with thermal sensors that create a detailed thermal image of a roof.

        A thermal blueprint of a roof shows areas with differences in temperatures. This can help identify a leak or other sort of damage. Drones can also be used to create a detailed 3D model of a roof with precise measurements, and one can also compare the 2D or 3D model of the roof with thermal imagery to better understand the roof in question.

        Due to their superb capabilities, drones and infrared/thermal imaging tools are a must-have for any commercial roofing contractor today. These tools not only reduce the time spent on roof inspections but are also quite cost-effective, as they can lead you to discover issues that are not easily noticeable, thanks to their thermal imaging capabilities.

        Safety Equipment

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        Like many other similar professions, roofing has its hazards, including falling from a roof, getting injured during roof repair, or falling debris. As such, the safety of roofers performing a roofing job must be paramount during any task. One can’t overemphasize the importance of using appropriate safety equipment while performing a roofing job.

        A commercial roofing contractor needs not one but many pieces of safety equipment to protect against injuries. Harnesses and lanyards are crucial for preventing an accidental fall from the rooftop. Hard hats, safety glasses, steel-toed boots, heavy-duty gloves, face masks, knee pads, and safety vests protect against all sorts of hazards that a roofer faces daily.

        A commercial roofing contractor is also required by law to wear safety equipment while doing a job. One must never perform a roofing job without the necessary safety equipment as this may lead to severe injuries in case of an accident, and performing a job without the appropriate roofing safety equipment may also affect compensation and insurance payments in case you get injured.

        Conclusion

        The above list is certainly not comprehensive as there are several other important tools that are a must-have for any serious commercial roofer. We’ve tried to include the ones that we thought are absolutely essential for a commercial roofing project. A commercial roofer needs to be always prepared with all the necessary tools to deal with the myriad of roofing problems that he may have to deal with on short notice.

        For a list of general tools and equipment, visit our earlier blog: Roofing Tools and Equipment List

        How Google Reviews Can Help You Stand Out in a Competitive Market

        commercial rooferIn today’s competitive roofing market, it can be quite a challenge to be noticed. While every entrepreneur knows the struggle of acquiring and retaining customers, standing out from the crowd can be hard. Consider one of the most powerful ways to stand out: Google Reviews!

        Google Reviews not only enhance your visibility but also build trust, drive traffic, and improve customer engagement—essential components for thriving in any market. In this blog, we’ll explore how Google Reviews can give your commercial roofing business the edge it needs to shine in a crowded marketplace.

        Boosting Your Local SEO and Online Visibility

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          There are quite a few reasons why you would want to focus on Google Reviews, particularly due to how it affects your local SEO. For example, when customers post a review about your business on Google, this activity becomes “known” to Google and establishes relations. Businesses that get positive reviews appear more in the local searches performed by users.

          In fact, Google evaluates local businesses the same way in which local consumers appraise them, that is, by looking at the number, quality and freshness of the reviews. If a business manages to amass a good number of positive reviews, they are more likely to be seen or noticed by their target customers.

          For instance, when the term ‘best commercial roofing contractor’ shows up in a Google search, it is more likely that the results include high rated companies which have positive customer reviews. If yours is a company that has a lot of 5-star ratings, then yours is likely to be among the first places.

          Building Trust and Credibility with Potential Customers

          Trust is the most important aspect of every business that operates successfully. One of the most effective ways to foster that trust is by obtaining positive Google Reviews from customers since people prefer to work with companies that they can trust.

          Consider this: before acquiring a service, most people actively seek information from other people who have used the same service. This is called “social proof”. Google Reviews is the solution to this issue. A set of positive reviews constitutes endorsement from your customers, offering your business the social endorsement it needs to improve its market position.

          If your reviews clearly say only the good things about your business, customers are going to assume that they will enjoy doing business with you. In a place where a lot of companies providing similar services, reviews may just be the deciding factor needed for the phone to ring.

          Enhancing Customer Engagement and Feedback Loops

          In contrast with classical advertisement that is largely one sided, Google Reviews allows for customers to engage with you in a conversation.

          With the help of reviews, whether good or bad, you have an opportunity to respond directly to the client, and for potential clients to “hear” the conversation. This interaction highlights the fact that your customers’ opinion matters to you. A good word from the customer thanking them for the kind words regarding the completed job goes a long way in improving the customer’s faith in your brand. Conversely, if you have a negative review, showing a willingness to improve the situation and “make it right” can offset the negativity in the mind of the next potential customer.

          This form of participation sets your business ahead of competitors who underestimate or do not bother with customer reviews.

          Increasing Click-Through Rates and Conversion Rates

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          Positive Google Review ratings directly influence the conversion rate of a business. Users seeing the stars and the number of reviews for a product or service seemingly get more motivated to visit the site or call the business.

          Several studies have been done, and they indicate a strong correlation between businesses that have a significant number of good reviews and a high CTR (click through rate).

          Additionally, customers that leave reviews also provide details that perhaps might serve as selling points for others. For instance, if a business is said to have excellent customer service, it gives potential clients more confidence in that business if customer service is a strong priority for them.

          This leads a logical deduction;  the more positive reviews you have, the greater your chance of capturing customers ready to convert, and increase your business revenue..

          Conclusion

          In a competitive market, every advantage counts. Google Reviews offer businesses the opportunity to enhance their online visibility, build trust, engage with customers, and ultimately increase conversions. In today’s digital age, where consumers trust online reviews as much as personal recommendations, neglecting this valuable tool is a missed opportunity.

          By actively encouraging satisfied customers to leave reviews, responding thoughtfully to feedback, and maintaining a strong online presence, you can differentiate your business and gain the competitive edge you need to thrive. So, don’t let your competitors outshine you—harness the power of Google Reviews and watch your business stand out in the marketplace.

          Understanding TPO Single-Ply Roofing Systems

          A leading solution for commercial roofs across the country, TPO is typically comprised of a single layer of thermoplastic polyolefin made with synthetic rubber and additional fillers such as carbon fiber, fiberglass, and other materials. These fillers give TPO roofs impressive flexibility, strength, and durability. While there are other options in the single-ply roofing category, TPO continues to grow in popularity as it brings a number of different advantages to building owners.

          Key Benefits of TPO Roofing Systems

          TPO Roofing JobTPO roofing systems have also become a favorite among roofing contractors throughout the country, and for good reason. They are a cost-effective roofing system that can deliver the long-term protection buildings require while still being easy to install. A few other key benefits they provide are:

          • Low Maintenance
          • Energy Efficient
          • Versatility & Strength
          • Bacterial Resistant

          Know The Drawbacks

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          The list of benefits TPO roofing systems offer is far more extensive than the list of disadvantages. However, there are a couple of drawbacks you should know about.

          First, TPO roofing systems require maintenance ahead of any winter season. While preventative maintenance is recommended for any roof, it is a critical piece to meet to ensure your TPO roof can last confidently throughout the entire winter season without concern. It’s also key to keep in mind that standing water can be detrimental to a TPO roof. If the roof does not properly divert the moisture, you could soon be dealing with a leak or a failing roof.

          TPO roofing systems are well known for their energy efficiency, due to their reflective white topcoat that keeps buildings cooler during the summer. However, in colder climates, a darker roof may reduce heating costs in the cooler months by drawing heat into the building.

          The only other thing worth mentioning is that these membrane systems are less fire-resistant than PVC. To learn more about PVC membranes and how they compare to TPO, visit our blog: TPO or PVC – What’s the Difference?

          Application

          TPO Roofing JobTPO roofing systems can be applied in several ways. The three most common are fully adhered, mechanically attached, and ballasted. No matter the application, TPO roofs will always be heat-welded at the seams. This creates a monolithic bond.

          Under the TPO material, you will need insulation foam, of which the depth will vary depending on the client’s roof and needs. TPO comes conveniently rolled and in assorted sizes. You will want to ensure you double check the measurements to be certain you have enough material for the entire project ahead of time. With fasteners and plates, which also come in varying sizes, you will be able to ensure proper securement of both the insulation foam and TPO material themselves.

          Preparing your roof ahead of the TPO application is imperative to its success. A clean roof, free of any debris or damage, is necessary. Once the roof has been meticulously cleaned and prepped, you will be ready to install the insulation foam. Staggering the foam is best practice to ensure better insulation. Once you have installed the insulation foam, you will need to cut out any places where there are drains or pipes. With your insulation completely in place, you will be ready to roll out your TPO. Starting at the edge of the roof, in a straight line, you will unroll the TPO.

          When you are certain the TPO is straight and free of any wrinkles, you can begin to secure it with your plates and fasteners. Overtightening of the plates and fasteners can damage your insulation foam and create water intrusion problems down the road. Be sure you have the proper drill for this application. Once all the TPO is secured, you can begin heat-welding the seams with an automatic heat welder. Hand welding any joints, or areas where drains or pipes lie, is recommended to provide the best seal.

          A proper application of a TPO roofing system will help ensure your client has a roof that can last for decades with a proper maintenance program.  

          TPO Offers Protection You Can Rely On

          TPO roofing systems are continually being improved in many ways and can be heavily relied on for a trusted roofing system. While there are some disadvantages that effect some more than others, it offers superior performance in almost any climate when in the hands of the right roofing contractor.

          This cost-effective, resilient roofing system has much to offer roofing contractors and building owners and is considered one of the leading options for roofs throughout the country.

          Maximize Your Insurance Claims with MAX4

          MAX4 works with many different contractors that are connected directly and indirectly to our nationwide network. Their team continues to impress everyone we know with their 16+ years of experience working with more than 40 different insurance companies.

          Today, we’re honored to announce our partnership with them and highly recommend going to their resources page: https://www.max4claims.com/commercial

          CAN YOU RELATE TO ANY OF THESE?

          • Confused on how to navigate your customer through insurance claims?
          • Clueless what is really needed and what will get the best insurance results?
          • Concerned you might be forgetting something and leaving money on the roof?

          MAX4 IS WHAT YOU NEED

          Having seen every type of roof damage under the sun, the MAX4 team has become well versed in all commercial roof systems and coatings. They also have extensive experience and understanding of the insurance industry. The team is uniquely positioned to help contractors across the country get the most for every roof through proper supplements, pictures, and detailed submissions for any insurance claim.

          They will help you find any items that are omitted, overlooked, under paid or undiscovered. Plus, give you all the support needed to manage the entire process of maximizing your claims and adding new clientele.

          Why Choose MAX4?

          • Step-by-step successful insurance claim process to follow
          • Email follow up, letter of intent, certificate of completion
          • Complete photo checklist for commercial building inspections
          • Training you to win and coming alongside you from start to finish

          Effortless claims process – The carrier requires proof, and good photos are a necessary part of that process. You will learn how to take better photos to maximize your claim.  MAX4 also writes the claim supplement in full, submits the completed supplement to the insurance carrier, manages the communication between parties, and secures the approval.

          Expert detailed knowledge – Supplementing a claim the right way requires keeping up with codes, real-time pricing, updated carrier standards, and so much more. MAX4 has you covered!  Using the insurance carriers’ estimate writing software, they supply the right information the right way to expedite the process.

          Fully Equipped – MAX4 provides necessary support by coming alongside of you to reduce your stress, while training you in the supplemental process. From rules and regulations to CRM enhancements, they keep you up to date.  Taking care of today while setting you on a solid foundation for the future.

          Trusted Experience – Decades of experience in both the insurance and roofing industries underly their trusted voice. Just a few kind words from MAX4 clients: “I was sold on the first call, we talked about how we lead our companies and treat our clients. After that 10 min intro, I knew my prayer to find a solid partner had been answered.” “They know how to build and present a case to get the best results. We love working with them and are so thankful they are part of our team!” “An absolute game-changer for my company. In only 11 months, they’ve added $1.1 million in supplement approvals”.

          MAX4 changes the game for your company:

          • Saving you time from the back-and-forth phone calls with the insurance carrier.
          • Finding and keeping every applicable dollar for the roof, gutters and related items.
          • Bringing instant value to your bottom line through an efficient and swift process.
          • Providing important insight and the right supplements, photos, and pertinent information.

          If you are looking for help, MAX4 is ready to get you organized to bring greater value to your customer’s bottom line.

          To learn more about maximizing your future claims, reach out to the team at WWW.MAX4CLAIMS.COM or email [email protected]

          What You Should Expect from a Commercial Roofing Estimate

          Having a roof replaced on your commercial building can seem like a daunting task.  After all, you aren’t a roofer, you are a business person running whatever type of company that building protects.  How are you supposed to know if you are being treated fairly and if the estimate you are receiving is complete?

          First, you should anticipate that the roofing company will want to conduct an inspection.  It is unfair to expect any form of estimate without allowing for time and opportunity to assess your current roof situation.  Some roofing contractors may choose to conduct their inspection either on the roof or via drones.

          Second, give the contractor some time to prepare that estimate.  There are some contractors who are comfortable doing an “on the spot” quote, but others want to take the time to ensure it is a complete and full estimate.  You wouldn’t commit to an important project without doing your due diligence, would you?  Consider granting your commercial roofing contractor the same respect and understanding.

          Part of the pre-estimate process frequently deals with discussing the type of system you are considering.  Not all roofs are appropriate for all systems nor do all commercial roofing professionals work with all types of potential roofing systems.  Sit down with the contractor and discuss your business goals as a part of this process.  Identify if your goals include energy efficiency, chemical resistance, improved longevity, or cool roof technology integration.  This information assists the contractor in determining the BEST system for both your building and your business.

          Elements of a Commercial Roofing Estimate

          Every contractor is different, so we’ve put together an overview of various elements you should look for in your commercial roofing estimate.

          Materials:  Exactly what type of materials, including manufacturer, is the contractor planning to use?  Like cars, there is a wide variety in quality and cost between different manufacturers.  A good commercial contractor may even prepare you options between XYZ and ABC manufacturers on the same type of roofing system.

          Labor.  Some contractors choose to include the cost of labor within the materials portion while others choose to make this a separate line item.  There is nothing wrong with either method.

          Protection.  Again, some contractors include the cost involved in protecting your property and business from damage within their overall cost projection.  Other contractors choose to show this as a separate line item on their estimate.  Either is fine, but it is important that you clarify the steps that will be taken to protect your existing business while that roof is being replaced.

          Warranty.  This area is important.  Your estimate should include a written outline of the warranty offered, both in terms of materials and labor.  You should anticipate paying more for a really great long-term warranty that includes ongoing maintenance.  Think of it as insurance for that roofing investment.

          Timeline.  Your estimate should include the timeframe anticipated to complete the job.  Please notice the word “anticipated”.  Like every other business, there are times when the unexpected occurs.  Roofing contractors are subject to the vagaries of weather or supply chain interruptions to a greater extent than many other industries.  That timeframe is an estimate based on past experience.

          Payment Due Dates.  Many large projects allow for payments to be made through the project completion.  If that is the case with your commercial roofing project, your estimate should include the exact date each payment is due, along with terms for noncompliance by either party.

          Elements that Affect Your Replacement Costs

          There are many elements that go into determining the cost of replacing a commercial roof.  Each is considered and calculated into that final estimate you will receive.

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          Size.  This is pretty obvious.  The size of your roof is a HUGE consideration in the overall replacement project.  Not only in materials and labor, but additional considerations such as debris removal, movement of materials over the scope of the project and even increased safety considerations all can play a part.

          System.  Different roofing systems have different costs.  That is also pretty straightforward.  If you and your contractor determine your roof is best suited for a PVC system, you will pay more than if it is determined that shingles will work better.  Why?  Because PVC costs more than shingles.

          Roof Style.  This one may come as a surprise, but roofs with multiple peaks and valleys will generally cost more per square foot than flat roofs.  Why?  A good part of it is due to increased labor costs as those steep angles require more time and more protective equipment than an open flat roof.

          Roof Access.  If your contractor is going to have to hire a crane to get materials and personnel up 10 stories, it is going to cost more than if they have to move those same items up 1 story.

          The bottom line is there are a LOT of considerations that go into a good commercial roofing estimate.  That is the best reason to work with a qualified, reputable, professional commercial roofing company.  If you are looking for an estimate, feel free to contact the Choice Roof Contractor Group at (800) 670-5583 or complete the inquiry form and we will put you in touch with a roofing company in your area.

          TPO or PVC – What’s the Difference?

          TPOSo, you’re in the market for a new commercial roofing system.  You start talking with a roofing contractor and he begins with throwing around terms like PVC (I thought that was a term for pipes?) and TPO (some new brand of toilet paper?). How do you translate that into what product works best for you?

          This is a problem many business owners and property managers face when beginning a new roofing quest.  An understanding of the terminology used in the roofing industry is paramount before anyone can possibly begin to determine what works for them and how best to proceed.

          Single-ply Membranes

          Both TPO and PVC are single-ply membranes.  As single-ply membranes, they are best suited to flat or low-slope roofing structures, though can be used on other styles.  These thin sheets of material are laid on top of the existing roofing system and may be connected to that system either chemically with adhesives or using mechanical fasteners.

          Single-ply membrane systems offer specific benefits to building owners.  Some of those benefits are:

          Energy Efficient.  Single-ply membrane systems come in a wide array of color and reflectivity levels.  The more reflective the material, the more the sun’s heat is reflected away from the building.  The reduced heat can lead to savings of up to 30% on air conditioning costs, depending on location.

          Flexible.  The flexibility of the membrane system is a crucial component.  This flexibility allows for flexing and contraction as temperatures rise and fall and contributes greatly to the durability of the membrane.

          Lightweight.  Every building is designed with specific weight limitation.  The lightweight nature of single-ply membranes contributes a negligible amount of weight to the overall structure.

          Low Maintenance.  Most single-ply membrane systems are designed to be low maintenance, requiring little more than annual inspection and basic preventative maintenance.

          TPO Pros and Cons

          TPOTPO (thermoplastic polyolefin) is made from rubberized materials, generally a blend of polypropylene plastic and ethylene-propylene rubber.  These sheets come in various thicknesses, ranging from 40mm to 100mm, with 45mm to 65mm being the most common for roofing applications.

          TPO is manufactured primarily in 6’ to 12’ wide rolls.  Sheets are rolled out onto the roofing surface and cut to fit.  They are then secured to the roof in 1 of 3 ways:

          1. Mechanically fastened using nails, screws or anchors that attach to the building.
          2. Fully adhered utilizing an adhesive material.
          3. Ballasted using rock to hold the membrane in place (less common).

          To reduce the risk of moisture getting into the seams, and to prevent seam separation, the seams are then generally heat welded or glued together to produce a primarily monolithic or one-piece system.

          Benefits and drawbacks of TPO

          TPO membrane systems offer specific benefits to their building owners.

          • Less expensive than PVC.
          • More chemically resistant than PVC.
          • Better for the environment than PVC.

          However, there are some drawbacks. 

          • TPO is a newer material on the market, so there is less experience regarding longevity and durability.
          • Less fire-resistant than PVC.
          • Quality variations between manufacturers.

          PVC Pros and Cons

          TPO or PVC ComparisonPVC (polyvinyl chloride) is the 3rd most produced synthetic plastic in the world.  In its original form, it is the rigid white plastic that you’re familiar with in plumbing and other applications.  With the addition of “plasticizers”, it becomes the flexible version used in single-ply membrane systems.

          This single-ply roofing system ranges in thickness from to 50ml to over 100ml, depending on manufacturer.  It comes in rolls ranging in width from 6’ to 12’ rolls, with custom sizes available from some manufacturers. 

          PVC attaches to the roofing structure in the same manner as TPO, that is either chemical adhesive, mechanical fasteners, or ballast.

          Benefits and drawbacks of PVC

          PVC membrane systems have significant benefits.

          • More time on market, resulting in better information regarding durability than TPO.
          • More fire resistant than TPO.
          • More resistant to puncture and weathering than TPO.

          PVC also has a few distinct drawbacks.

          • More expensive than TPO.
          • Tendency to shrink over time.
          • May be difficult to repair as it ages.

          Most Important Consideration

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          Whether you select TPO or PVC, even more important than the material is the installation process.  Both will fail if the installation is not done properly and professionally.

          Selecting your contractor is actually more important than your material selection is.  The installation process, quality of adherence, seam welds and how protrusion are addressed are what will make or break your single-ply roofing system.

          Let us help you.  Choice Roof Contractor Group is an association of roofing contractors that have met training qualification and are held to high levels of professionalism in order to maintain their membership. 

          Choice Roof Contractor Group was founded to give contractors a firm base of resources for their roofing company in order to provide better service to building owners and/or property managers. Call one of our representatives today at (800) 670-5583. We would love to assist you in finding your next roofing partner.

          Having a Commercial Roofing Safety Plan

          When you established your company, you likely put together standard operating procedures. Among those should be an adequate safety plan. However, if you are new to the industry, you likely don’t know where to begin when it comes to creating a safety plan for your team, your crews, and your clients.

          Where to Start

          The roofing industry is a lucrative industry, but without proper safety, you will set your company up to fail. Your employees are your greatest resource. Without them, your company could not exist. This also goes for your clients, without them, you would be out of business sooner than you started. Your safety plan should focus on keeping both your employees and your clients safe.

          To provide a safe work atmosphere for everyone, develop a safety plan that establishes policies and guidelines. Include workplace practices, safety equipment, personal protective equipment, hazard communication training, emergency, and any other procedure needed to maintain safety in your workplace.

          It is also important that your safety plan comply with all federal, state, and local guidelines.

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          Commercial Roofing Book

            Instead of having to reinvent the wheel, there are many resources that can provide you with a base safety plan that you can customize to your unique needs. Choice Roof Contractor Group provides a generic model that our members can customize based on their company and local requirements.

            Follow OSHA Guidelines

            It is well understood that OSHA is there to protect everyone. While some of their policies might seem nit-picky, each one was established for a reason.

            Think of it like touching a hot stove. You know not to do it, but at some point as a child you had to be told NOT to do it. OSHA guidelines are created from the need that someone needed to be told. As you set up your company policies, it is recommended that you get to know the ins and outs of OSHA and what is expected from your company.

            Here is a helpful breakdown: OSHA Commercial Roofing Regulations

            Third-Party Safety Solutions

            If this all seems overwhelming, you’re not alone. There are teams of people dedicated to providing contractors with safety solutions and assessments. We live in an age of technology, with information right at our fingertips. You can find safety trainings online or in person that go over fall protection, safety hazards, OSHA regulations, and more.

            Safety Plan Goals

            The goal of your safety plan is to eliminate injuries and health hazards. You must recognize that there are potential safety issues on each jobsite and provide your team with solutions to handle them with caution.

            You should also understand the human component to safety. Most people feel invincible; until a safety event happens. Your team is likely to remember the detailed safety plan if you practice what you preach and preach often. This means having daily safety conversations, safety plans for each project, and leading your team by example.